Marketing Executive (Breville) at Luxasia Pte. Ltd.

Bangkok, , Thailand -

Full Time

Start Date

Immediate

Expiry Date

29 Jun, 26

Salary

0.0

Posted On

31 Mar, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Management, Campaign Execution, Digital Marketing, Social Media, Influencer Marketing, Partnership Management, Product Launch, Retail Marketing, Event Planning, Reporting, Analysis, Communication, Budget Management, Microsoft Office, CRM Software, Consumer Insights

Industry

Retail Luxury Goods and Jewelry

Description

Key responsibilities: · Brand Management Maintain brand identity and ensure consistency across all platforms. Support the execution of annual brand strategy and marketing calendar. Monitor market trends, consumer behavior, and competitor activities. · Campaign Execution Plan and execute 360° marketing campaigns (digital + offline). Coordinate with creative agencies for key visuals, videos, and content. Track campaign performance and optimize for better ROI. · Digital & Social Media Assist in content planning for social platforms (FB, IG, and TikTok). Manage social content timeline, posting, copywriting, and coordination. Work with digital team/agency on ads, retargeting, and performance reports. Ensure strong online presence for product launches. · Influencer / KOL Marketing / Partnership Find and coordinate with influencers, Partnership , baristas, and creators who fit Breville’s premium positioning. Manage contracts, briefing, product seeding, and content approval. Track influences KPI performance and high-quality content delivery. · Product Launch & Retail & Trade Marketing Manage POSM creation (banners, stands, shelf-talkers, wobblers). Coordinate in-store display updates for modern trade & specialty retailers. Support demo programs, workshops, and retail events. · Event & Activation Support Help plan and execute brand events, coffee workshops, and product demos. Manage logistics, vendor coordination, and materials preparation. · Reporting & Analysis Prepare weekly/monthly reports on campaign performance, digital insights, influencer results, and competitor movements. Provide recommendations based on data and consumer feedback. · Bachelor’s degree or higher in Marketing, Branding, or a related field. · Proven experience in retail, appliances, FMCG, or consumer electronics; experience with coffee or kitchen appliances is a strong plus · A visionary in marketing with a proactive approach to planning and foresight. · Demonstrated ability to manage budgets and resources effectively. · A strong interest and background in cosmetic or beauty trends. · Excellent command of English, with stellar presentation and communication skills. · Passionate about growth and personal development. · Proficiency in Microsoft Office (Word, Excel, PowerPoint), various social media platforms, and CRM software. Bonus, Provident Fund, and Group Insurance

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Responsibilities

The Marketing Executive will manage brand identity, execute marketing campaigns, and oversee digital and social media strategies. They will also coordinate influencer partnerships and support product launches and retail marketing efforts.