EXPERIENCE & SKILLS REQUIRED:

• Solid experience within B2B marketing and lead generation (agency / in-house)
• Stakeholder engagement skills
• Highly organised, flexible, and high attention to detail
• Excellent time management and priority setting skills
• Campaign management experience (development and tactical execution)
• Understanding of marketing automation and Pardot – desirable
• Web and CMS experience – Drupal desirable
• Salesforce experience – desirable, in particular use of dashboards and to review leads and conversations to opportunities/wins
• B2B Content marketing experience
• Hands-on experience across at least two of the following specialisms – Email (nurture & prospects), LinkedIn (organic & paid), SEO, Paid Search, Analytics, Events/Webinars
• A knowledge of the Certification and Sustainability markets and services would be an advantage

QUALIFICATIONS REQUIRED:

• Marketing degree and or CIM qualification

ROLE PURPOSE:

The Marketing Executive will support the Head of Marketing in the creation and execution of the marketing plans, both brand and tactical. Building a deep understanding of key business areas to create product line interest, client intimacy and generate future demand. Underpinned by the overall marketing strategy with focused supporting on the business priorities.

MAIN DUTIES AND RESPONSIBILITIES:

• Working directly with the Head of Marketing to deliver the activities and campaigns based on their direction
• Integrate into the identified business areas and develop an understanding of their operation and business processes
• Understand lead generation requirements including opportunities, conversion rates etc, set KPI’s and measure
• To create brand and tactical campaigns as appropriate
• Utilise the full marketing mix to maximise opportunities for the Business Units
• Coordinate campaign activity using all appropriate marketing channels, measure and report the effectiveness
• Ensuring all campaign activity is briefed internally to engage the sales and operational staff to deliver
• Hands-on digital experience is required to plan and schedule social media posts, build web pages via Drupal and create email campaigns via Pardot
• Working with the sales team on data capture and accuracy
• Creation of appropriate marketing collateral to support the sales and operation teams
• Working with the digital agency to ensure all web content is relevant and up to date, social activity, SEO, PPC and webinars are used as appropriate, measured and tracked ongoing
• Ensure the brand is represented correctly both internally and externally at all events. Exhibition and event coordination / management - planning through to execution and follow-up activity / ROI analysis
• Support the Senior Marketing Manager with marketing intelligence requirements through existing resources; EUBI and marketing assistant
• Create a portfolio of case studies and testimonials
• Supporting with development of new initiatives to grow the pipeline