WHAT YOU WILL OWN

PAID ADVERTISING — THE PRIORITY

Our lead flow depends on paid. We need leads every day, and this is where they come from.

• Build and run campaigns across Google Ads, Meta and TikTok — all three live and running, not one at a time
• PPC and performance marketing: you own cost per lead, cost per acquisition and return on ad spend
• Test creative continuously, move budget toward what converts, and cut what does not
• Manage landing pages and conversion paths so the traffic you buy actually converts
• Keep our ad accounts healthy — you understand the policy landscape in education and student finance, you know what gets accounts restricted, and you know how to scale without crossing that line

ORGANIC — RUNNING IN PARALLEL, NOT AFTERWARDS

• Run our social media presence across platforms with a consistent, planned content pipeline
• Own SEO for our website: technical, on-page and content
• Build organic reach that feeds the paid engine rather than sitting separately from it
• Maintain a content calendar you actually keep to, alongside the paid workload

CONTENT PRODUCTION — YOU MAKE IT, START TO FINISH

• Shoot the video yourself: plan it, film it, direct it
• Edit it yourself at a professional standard — this is not a nice-to-have
• Produce in volume, because creative testing needs volume
• Publish, schedule and manage everything across channels