ABOUT THE ROLE

Datatonic is looking for a highly motivated and well-rounded Marketing Executive with a strong grasp of the full marketing mix to support and execute integrated B2B marketing campaigns. You’ll play a key role in driving demand and pipeline generation, working closely with Sales, Partnerships, and Product teams. This role is ideal for someone who thrives in a fast-paced, results-driven environment and is passionate about delivering impactful marketing that directly supports business growth.

WHAT YOU’LL DO

• Develop and execute multi-channel B2B marketing campaigns targeting enterprise audiences.
• Support Account-Based Marketing (ABM) initiatives to engage high-value accounts in close alignment with sales.
• Partner with the sales team to build pipeline, influence deal velocity, and provide relevant collateral and tools.
• Track and measure marketing influence on pipeline and revenue; adapt strategy based on performance data.
• Create compelling content including case studies, whitepapers, emails, landing pages, and sales assets.
• Ensure content aligns with brand messaging and supports the buyer journey across all stages.
• Plan and deliver events, webinars, and trade shows to engage and convert prospects.
• Manage and grow strategic partner marketing relationships to extend reach and co-create campaigns.
• Monitor and report on campaign performance, ROI, and key marketing KPIs.
• Use performance insights to optimize campaigns and demonstrate marketing’s contribution to revenue.