DESCRIPTION

BDO Ireland are seeking a dynamic and motivated marketing executive to join our Clients & Markets team. We’re looking for an experienced executive level marketer to take ownership of and drive key performance areas for marketing. This role would suit a self-motivated and well-rounded marketeer with experience across a broad range of channels. It requires adaptability, versatility and effective prioritization and organisation skills.
We’re a tight-knit team so seeking a team player with enthusiasm and willingness to bring new ideas to the table.

SKILLS, KNOWLEDGE AND EXPERTISE

• Bachelor’s degree in Marketing, Business, or a related field.
• 2-3 years’ experience in a marketing role.
• Experience viewing marketing activities through a commercial lens.
• Some project management experience desirable.
• Strong interest in digital marketing, performance marketing, and data analysis
• Experience with digital marketing tools, including Google Analytics, Google Ads, social media platforms, CRM systems including HubSpot highly desirable.
• Basic understanding of personalisation and conversion tracking i.e. (UTMs).
• Professional services experience desirable.
• Detail-oriented and organized with an analytical mindset and the ability to interpret and derive insights from data.
• Ability to work independently, autonomously and collaboratively in a fast-paced, deadline driven environment, managing multiple projects simultaneously.
• Self-motivated and eager to learn, with a proactive approach to problem-solving.
• Excellent verbal and written communication skills.
• A high level of proficiency with Microsoft tools (Word, Excel, Powerpoint) is essential in this role.

1. Digital Marketing:

• Assist in the creation and execution of digital marketing campaigns across various channels, including social media (paid and organic), email marketing, display advertising and SEM PPC.
• Collaborate with the marketing team to develop engaging and compelling campaigns for digital platforms ensuring joined up thinking across other marketing channels (Events, PR, Print, Sponsorship).
• Monitor and analyze digital marketing metrics to evaluate campaign performance and identify areas for improvement.
• Support the implementation and management of paid advertising campaigns, including search engine marketing (SEM) and display advertising.
• Monitor campaign performance metrics, analyze data, and provide actionable insights to optimize performance and drive ROMI (Return on Marketing Investment).

1. CRM System Management:

• Align all digital activities to automate and link through our company’s CRM system to effectively track and improve ROMI.
• Work with service lines to strengthen proficiency with utilising the CRM system for business benefit.
• Engage parties across the firm to ensure data accuracy and availability in the CRM to drive decision making.
• Optimise opportunities for improvement in management of CRM for client focused initiatives.

1. Market Research and Data Analysis:

• Provide support for the marketing team on all aspects of market research and report creation for the firm (internal and external).
• Sort through complex data to provide simple and clear insight, including a high level of proficiency with excel.

1. Additional Responsibilities: (support the wider C&M team, as required)

• Help manage BDO’s online presence, including website updates, blog posts, and social media profiles.
• Provide support and insight to service line teams across the firm as needed. This can involve support with presentations, marketing collateral, USP creation and go to market messaging.
• Possess the versatility to roll up your sleeves and get stuck in providing support as needed with other marketing areas as required: events, PR, sponsorships.