About the job

Marketing Executive – B2B Tech

London (1 day in office)

Up to £32,400

Benefits including health insurance, pension and group life cover

I’m currently recruiting for a Marketing Executive on behalf of a growing B2B technology business operating within the insurance and tech space.

This is a broad marketing role suited to someone who enjoys combining content, events, digital marketing, reporting and marketing operations. You’ll work closely with the VP of Marketing and gain exposure across the full B2B marketing mix.

What you’ll be doing

• Researching and contributing to blogs, white papers and long-form content.
• Creating customer case studies, including customer interviews, drafting and approvals.
• Supporting social media activity and the company’s weekly LinkedIn newsletter.
• Preparing industry award submissions.
• Coordinating sponsored industry events, hospitality events and sales events.
• Managing event logistics, suppliers, venues, invitations, attendees and on-the-day delivery.
• Creating event content, including presentations, email invitations and promotional collateral.
• Producing post-event reports and coordinating follow-up communications.
• Maintaining marketing assets, customer information and sales collateral in Confluence.
• Keeping marketing plans, budgets and activity trackers accurate.
• Managing HubSpot lists, segmentation, lifecycle stages and database hygiene.
• Producing weekly and monthly reports covering social performance, conversion, pipeline contribution and funnel metrics.
• Supporting SEO, keyword tracking and LLM visibility reporting.
• Monitoring competitor activity and preparing monthly market intelligence updates.
• Managing sales collateral and supporting RFX responses with content sourcing, formatting and version control.

You’ll ideally have:

• Two to four years’ experience in marketing, communications, analysis or a related role.
• Experience in B2B marketing, ideally within technology, SaaS, insurance or another complex industry.
• Strong writing and research skills, with the ability to turn detailed information into engaging content.
• Experience using marketing platforms such as HubSpot and Google Analytics, or similar tools.
• An analytical mindset and confidence working with campaign and performance data.
• Excellent organisation skills and the ability to manage multiple deadlines.
• Experience supporting events or coordinating external suppliers.
• A collaborative approach and the confidence to work with Sales, Customer Success, customers and external partners.
• A good understanding of social media, SEO, email marketing and content strategy.
• A degree or equivalent qualification in Marketing, Communications, Business or a related subject. CIM or another relevant professional qualification would be advantageous.