Marketing Executive at dmg events

Dubai, Dubai, United Arab Emirates -

Full Time

Start Date

Immediate

Expiry Date

15 Mar, 26

Salary

0.0

Posted On

15 Dec, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

B2B Marketing, Email Campaigns, SEO, PPC Campaigns, Digital Tools, Copy Writing, Salesforce, Interpersonal Skills, Negotiation Skills, Attention to Detail, HTML Proficiency, Marketing Administration, Research Projects, Event Marketing, Promotional Campaigns, Competitor Analysis

Industry

Events Services

Description

Job Purpose: The Marketing Executive will be responsible for developing effective marketing strategies and campaign plans for an international trade exhibition(s) and conference(s). Using traditional and innovative marketing techniques, the Marketing Manager will support the drive to attract visitors, delegates, exhibitors, sponsors and press. The Marketing Executive will also put forward ideas, develop new initiatives and apply their B2B marketing experience, to enhance and develop marketing activity. Key Accountabilities: • Contribute to all aspects of marketing activity, ensuring best practice marketing techniques, and communicating a clear promotional message. • Create and issue promotional electronic newsletters (HTML & Text); become an ‘expert’ in what constitutes an effective email campaign • Maintain event website, apply SEO knowledge and recommend ways to enhance user journey. • Manage PPC campaign, with support of Digital Marketing Executive – review results and make recommendations. • Utilise and manage digital tools (i.e. App, survey tool) to enhance campaigns. • Manage the exhibitor promotional campaign and contribute to campaign strategy. • Lead copy writing, design and production of delegate marketing materials, and emails. • Become an expert in salesforce - identify marketing opportunities and utilise data. • Marketing administration including proof reading, delivering advertising copy, responding to enquiries, monitoring competitor activity etc. • Negotiate barter details with appropriate media partners and associations • Liaise with external suppliers (incl. PR companies, designers, online providers, data houses, registration companies, printers, photographers, mailing houses). • Support the implementation of research projects to review customer satisfaction and identify portfolio developments. • Provide onsite support to ensure the smooth running of marketing related activity (i.e. registration, press office, research, placement of branding and materials; sales stand). Qualifications and Experience: Minimum Qualifications and Knowledge: Marketing qualification is advantageous. Minimum Experience: 2-3 years marketing experience but not strictly in event marketing Job-Specific Skills: • Experience in the use of databases in both mass and targeted direct marketing campaigns. • Strong knowledge of MS Office Suite, including: MS Word, Outlook, and Excel. • Excellent interpersonal skills and the ability to effectively communicate with and relate to all levels both within and outside the organisation. • Excellent negotiation and relationship building skills. • Strong attention to detail. • Copy writing. • HTML proficient dmg::events is an equal opportunity employer. If you have not received feedback on your submission within 14 days, please regard it as unsuccessful for the time being.

Responsibilities

The Marketing Executive will develop marketing strategies and campaign plans for international trade exhibitions and conferences. They will also manage promotional activities, digital tools, and marketing materials while ensuring effective communication and best practices.