Location: Galway, Ireland (Hybrid)
Department: Marketing
Type: Full-Time
Reports to: Head of Marketing
Role Overview
We’re seeking a Marketing Executive with 3years’ experience—ideally in SaaS or technology—to own and elevate our end-to-end marketing programmes. You’ll combine event management, content strategy and account-based marketing to amplify our brand, drive pipeline and revenue growth, and work in close partnership with Sales and Customer Success.

Key Responsibilities

• Event & Webinar Management
• Plan, co-ordinate and evaluate virtual and face-to-face events (webinars, conferences, trade shows) to raise brand awareness and generate qualified leads.
• Manage budgets, logistics, third-party suppliers and post-event follow-up.
• Content Strategy & Creation
• Devise and produce a wide range of impactful assets—blog posts, white papers, case studies, presentations, lead-generation emails and social media content—to underpin multi-channel campaigns.
• Personalise collateral for key segments and target accounts.
• Account-Based Marketing (ABM)
• Design and implement ABM strategies to drive cross-sell and upsell initiatives within high-value accounts.
• Work alongside Sales to pinpoint target accounts, map decision-maker personas and tailor outreach accordingly.
• Deliver bespoke campaigns across email, digital advertising, direct mail and social platforms.
• Campaign Integration & Execution
• Collaborate with the broader Marketing team to fuse events, content and ABM into cohesive demand-generation programmes.
• Ensure consistent messaging and seamless hand-over of MQLs to Sales.
• Stakeholder Collaboration
• Liaise with Sales, Product and Customer Success to gather insights and validate content relevance.
• Host regular alignment sessions to refine targeting and messaging.
• Performance Measurement & Optimisation
• Define KPIs for events, content and ABM campaigns.
• Analyse performance via analytics tools; produce dashboards and reports to drive continual improvement.

Requirements

• Event & Webinar Management
• Plan, co-ordinate and evaluate virtual and face-to-face events (webinars, conferences, trade shows) to raise brand awareness and generate qualified leads.
• Manage budgets, logistics, third-party suppliers and post-event follow-up.
• Content Strategy & Creation
• Devise and produce a wide range of impactful assets—blog posts, white papers, case studies, presentations, lead-generation emails and social media content—to underpin multi-channel campaigns.
• Personalise collateral for key segments and target accounts.
• Account-Based Marketing (ABM)
• Design and implement ABM strategies to drive cross-sell and upsell initiatives within high-value accounts.
• Work alongside Sales to pinpoint target accounts, map decision-maker personas and tailor outreach accordingly.
• Deliver bespoke campaigns across email, digital advertising, direct mail and social platforms.
• Campaign Integration & Execution
• Collaborate with the broader Marketing team to fuse events, content and ABM into cohesive demand-generation programmes.
• Ensure consistent messaging and seamless hand-over of MQLs to Sales.
• Stakeholder Collaboration
• Liaise with Sales, Product and Customer Success to gather insights and validate content relevance.
• Host regular alignment sessions to refine targeting and messaging.
• Performance Measurement & Optimisation
• Define KPIs for events, content and ABM campaigns.
• Analyse performance via analytics tools; produce dashboards and reports to drive continual improvement