Marketing Executive – Eyecare Plus Ltd

Join Australia's Leading Network of Independent Optometry Practices

Eyecare Plus Ltd is Australia's largest branded member organisation for independent optometry, with over 120 member-owned practices nationwide. For over 25 years, we've empowered local optometrists to thrive, combining clinical excellence with innovative business support and marketing.

About the Role:

The Eyecare Plus National Office is based in Rosebery, and we are looking for a full-time fixed term Marketing Executive for a parental leave cover. You will be required to assist with project management, creation and measurement of marketing and advertising activity for Eyecare Plus member practices across all channels. 

You will join the Marketing team, working closely with another Marketing Executive and Graphic Designer, and will be responsible for assisting with:

• Manage campaigns - through traditional and digital marketing and report analytics
• Media – manage Catch Up TV, Digital Advertising schedules with agencies
• Coordinate brand compliance – digital assets and key messaging, both internal and external
• Social Media Management – assist with a content planner and assets for members as well as manage the social media for Eyecare Plus.
• Website – assist with coordinating and implementing content updates, manage library of media assets, liaise with web-site developer on updates required
• Reporting and budgeting – liaising with accounts team
• Working with external agencies to manage SEO, Digital Advertising and website.
• Help plan and run marketing workshops for members.

Who are you?

• Tertiary qualification in marketing or significant work-related experience
• Experience with National and Local Area Marketing (strategy, creation, implementation, management and reporting)
• Excellent communication skills
• Strong problem-solving skills
• Proven organisational, planning and time management skills
• Ability to build strong working relationships with multiple stakeholders across the business
• Basic Adobe Suite understanding (InDesign, Photoshop, and Illustrator)
• Proficient in Canva
• Knowledge of/experience with SEO, SEM (Google Ads), paid media 
• Experience with Copy writing and content production
• High attention to detail with a creative flair and the ability to think outside the box
• Previous experience within digital is preferred

The Culture:

We are a small team who believe work can be fun, which translates to a friendly work environment while still maintaining high performance. We can provide a flexible work environment when required.

Send your cv outlining relevant qualifications/experience and a cover letter responding to the skills and attributes outlined as soon as possible. Interviews for shortlisted applicants will be held shortly in our Rosebery, Sydney head office. 

Benefits:

Conveniently located modern office close to amenities and public transport

Flexible work environment

Free healthy (sometimes not so healthy) office snacks

Supportive team culture

Employer questions

Your application will include the following questions:

• Which of the following statements best describes your right to work in Australia?
• How many years' experience do you have as a marketing executive?
• Which of the following Adobe products are you experienced with?
• How many years' experience do you have in a marketing role?
• Do you have experience with Search Engine Optimisation (SEO)?
• Are you experienced with copy writing and content creation?
• How much notice are you required to give your current employer?
• How many years' experience do you have in digital marketing?
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