CHANGING LIVES THROUGH TRAVEL

At G Touring, we’re passionate about travel and we love exploring the world with our customers, while we explore it together our goal is to try and help the places we go to and the people that live there. G Touring operates two market-leading touring brands, Travelsphere and Just You. Travelsphere has been discovering the world with its customers for nearly 60 years, whilst Just You is one of the original dedicated solo operators. G Touring is built on the mission of “Changing People’s Lives Through Travel”.
Leading the way in guided touring holidays, Travelsphere takes its customers all over the world and is centred around the customers’ shared experiences. Just You’s collection of worldwide guided touring holidays has been designed exclusively for solo travellers. From short breaks to epic journeys, customers travelling with Just You discover fascinating cities, spectacular scenery, and fabulous sightseeing in the company of other solo travellers.
G Touring is the touring division of Bruce Poon Tip’s group of companies, he also owns G Adventures and Tru Travels. As a group we believe travel can have a positive impact and be a force for good in the communities we visit. We operate Travelsphere Cares, and Just You Cares in partnership with Planeterra, the world’s leading non-governmental organisation turning travel into impact in communities around the globe.
We are always looking for people to join our team who have a desire to go above and beyond for the customer to deliver excellence, who have a passion for travel, who are bold and fearless and love to share their experiences and learning.

PURPOSE OF THE ROLE:

Reporting to the Marketing Manager this role’s primary focus is to manage the implementation of the company’s marketing initiatives for the Travelsphere brand to support the implementation of the marketing strategy to drive brand awareness and sales in an extremely competitive market.

IN THIS ROLE YOU WILL:

• Develop multi-channel communications plans for supporting the launch and promotion of all key products via all channels including but not limited to, direct marketing, advertising, email, social, partnerships.
• Implement all assigned multi-channel marketing campaigns for the business brands to agreed brief and budget.
• Brief creative concepts, ensuring artwork is supplied on time and correct to the campaign project
• Ensure that all marketing creative has the brand tone of voice and is within brand guidelines.
• Share communication and progress of marketing initiatives with the broader G Touring team.
• Track expenditure against budget for each marketing campaign
• Monitor market trends and analysing responses for all marketing campaigns and offer recommendations/proposals to improve future campaigns, based on learnings & ROI.
• Ensure all marketing efforts serve to achieve immediate and long-term business goals identifying and executing improvements for processes and content.
• Attend shows and events as required.
• Work with external agencies as and when required.

TO BE SUCCESSFUL IN THIS ROLE YOU WILL:

• Have a minimum of 2 years’ experience in a similar role
• Have experience in implementing integrated marketing and brand campaigns and have a significant track record of delivering marketing strategies.
• Have executed and managed off-line and on-line campaigns
• Be commercially savvy – and happy to analyse data from internal and external sources.
• Have strong written and verbal communications skills.
• Be able to keep calm under pressure with a high degree of flexibility to meet the demands in a fast-paced environment with tight deadlines
• Be passionate about multi-channel marketing and producing content across multiple sales channels.
• Take ownership for delivery of projects to time and quality.
• Challenge the status quo and drive change and growth.
• Ideally have experience in the travel industry.