Marketing Executive at Ghobash Group

Dubai, Dubai, United Arab Emirates -

Full Time

Start Date

Immediate

Expiry Date

20 Aug, 26

Salary

0.0

Posted On

22 May, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Social Media Management, Content Creation, Photography, Videography, CRM Lead Management, Event Coordination, Budget Tracking, Bilingual Communication, Public Relations, Stakeholder Engagement, Canva, Adobe Creative Suite, Microsoft Office Suite, Google Workspace, Storytelling, Marketing Collateral Development

Industry

Investment Management

Description

Company Description HEI UAE is an exclusive partnership with HEI Schools (Helsinki International Schools) which brings Finland's globally acclaimed, award-winning Early Childhood Education model to the UAE market. Research-based methodology provides a high-quality child-centred approach which focuses on the holistic development and well-being of children (social, emotional, physical, cognitive growth, and character). HEI curriculum encourages children to exercise the type of curiosity and creativity which keeps adults thriving and is brought to life through comprehensive teacher training by HEI mentors from Finland. Job Description Marketing & Brand Management Develop and execute localized marketing campaigns aligned with HEI UAE’s growth objectives. Create engaging bilingual (English/Arabic) marketing content for social media, brochures, newsletters, and promotional materials. Capture and produce high-quality photography and video content that reflects the HEI brand and human-centered educational experience. Manage and maintain social media channels, ensuring consistent brand voice and audience engagement. Coordinate with internal teams and external vendors/agencies for campaign execution. Events & Stakeholder Engagement Organize and support school events, open days, educational workshops, and promotional activities. Build relationships with parents, media representatives, influencers, and community stakeholders. Coordinate PR activities, media outreach, and local partnerships to increase brand visibility. Sales Support & Lead Management Track, manage, and nurture leads from inquiry to registration. Follow up with prospective parents and maintain accurate CRM/reporting systems. Prepare regular reports on inquiries, conversions, campaign performance, and enrollment metrics for line management. Support registration initiatives to meet enrollment targets. Reporting Monitor campaign effectiveness and provide recommendations for improvement. Maintain marketing databases, content calendars, and reporting dashboards. Ensure all marketing materials are aligned with HEI brand guidelines. ACCOUNTABILITIES Assist in managing and tracking the marketing budget to ensure cost-effective campaign execution. Coordinate with suppliers, vendors, and agencies to secure competitive pricing and maximize ROI. Monitor spending across campaigns, events, and promotional activities. Support budget forecasting and expense reporting for marketing initiatives. Strengthen HEI UAE’s brand awareness and market positioning. Improve social media engagement and community presence. Enhance parent/customer experience through timely communication and relationship management. Ensure efficient lead tracking and conversion processes. Maintain strong internal and external stakeholder relationships. Support successful event execution and PR opportunities. Qualifications Bachelor’s degree in business administration or Communication Master / MBA is a plus Additional Information Experience 1 – 3 years in marketing / Communication Experience in schools, nurseries, lifestyle, or family-oriented brands is an advantage Skills & Abilities Bachelor’s degree in Marketing, Communications, Public Relations, or related field Technical Skills Fluent in English and or Arabic (written and spoken) Social media management (Instagram, Facebook, LinkedIn, TikTok) Content creation, photography, and basic videography Marketing collateral development CRM/lead management systems Budget tracking and reporting Event coordination Microsoft Office Suite / Google Workspace Basic design tools (Canva, Adobe Creative Suite preferred) Arabic is a plus Soft Skills Excellent interpersonal and communication skills Strong organizational and multitasking abilities Creative storytelling mindset Proactive and self-motivated Detail-oriented Strong stakeholder engagement abilities Ability to work in a fast-paced environment Professional presentation and public-facing confidence Department: General

Responsibilities

Develop and execute localized marketing campaigns and bilingual content to increase brand awareness for HEI UAE. Manage lead nurturing, social media engagement, and the coordination of school events and PR activities.