Marketing Executive at Informa

Ho Chi Minh City, , Vietnam -

Full Time

Start Date

Immediate

Expiry Date

14 Jun, 26

Salary

0.0

Posted On

16 Mar, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Plans, Target Audiences, Promotional Activities, Campaign Implementation, Market Research, Competitor Monitoring, Social Media Marketing, Content Production, Graphic Design Coordination, Video Production Coordination, Barter Deals Negotiation, Reporting, Marketing Trends, Time Management, Strategic Thinking, English Fluency

Industry

Information Services

Description

Company Description Informa Markets, a division within Informa, creates global platforms for industries to trade, innovate and grow. We organise over 450 large-scale branded and transaction-led events in over a dozen specialist markets. These are typically not-to-be-missed live and on-demand B2B events where industries convene and people gather to do business. We also provide data and digital content, as well as year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads. Job Description This role is based in our Ha Phan Building Office. Marketing Executive position is part of the VIETNAM JV GLOEX Portfolio. Working with senior to prepare marketing plans within key objectives by identifying target audiences, objectives, promotional activities and desired outcomes of the marketing plan. Brain-storming and implementing detailed campaign for every targeted marketing activities and channels. Conducting market research and monitoring competitors’ activities subject to relevant projects to develop an accurate and effective marketing strategy. Generating and executing marketing campaigns across social media platforms such as Facebook, Website, YouTube, LinkedIn, etc. Producing creative content for all marketing material, copy, design brief, video brief, etc. Creating and working with graphic designers to produce materials of visual impact and in line with the projects’ concepts and requirements. Coordinating with third party to produce event’s photo and video productions. Working with partners to maintain powerful cross-functional promotion by negotiating barter deals. Generating reports frequently to evaluating and reviewing all marketing campaigns after every project by coordinating with other relevant teams (Marketing, Sales, Operations). Staying up to date on current marketing trends and contribute to team culture by sharing ideas to improve marketing campaigns and customer targeting. Carrying out other tasks assigned by the line manager. Qualifications Bachelor’s Degree, and at least 2 years of experience working in Marketing / Communication / Advertising / Business Development or related fields. Experience in the B2B event industry is a plus Well organized and time management skill Practical and strategic thinking. Communication and interpersonal skills Speaking and writing English fluently. Additional Information We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners. This position will be required to work in-person in the office five days a week. We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com. Our benefits include: Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks Broader impact: take up to four days per year to volunteer, with charity match funding available too Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves Time out: annual leave plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year A flexible range of personal benefits to choose from, plus company funded private medical cover A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares Strong wellbeing support through EAP assistance, mental health first aiders and more Recognition for great work, with global awards and kudos programmes As an international company, the chance to collaborate with teams around the world We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application. If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information. See how Informa handles your personal data when you apply for a job here.

Responsibilities

The role involves preparing marketing plans by identifying target audiences, objectives, and desired outcomes, and then brainstorming and implementing detailed campaigns across various marketing channels. Responsibilities also include generating creative content, coordinating with third parties for production, negotiating cross-functional promotions, and frequently generating reports to evaluate campaign performance.