Marketing Executive 營銷專員 at Informa

Taipei, , Taiwan -

Full Time

Start Date

Immediate

Expiry Date

22 Jun, 26

Salary

0.0

Posted On

24 Mar, 26

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing, Exhibition Marketing, Meta Ads, LinkedIn Ads, Google Ads, WordPress, SEO, Email Marketing, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Video Editing, Social Media Content, GA4, Data Analysis, Copywriting

Industry

Information Services

Description

Company Description Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business. We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets. Job Description Marketing Executive (Digital & Exhibition Marketing) 行銷專員（數位與展覽行銷） This role is based in Dah Toong Liing Economic & Trade Plaza. This role is focused on hands-on execution across digital marketing and exhibition campaigns. You will work closely with the Marketing Manager to deliver high-quality marketing outputs for multiple B2B exhibitions. Key Responsibilities: Digital Marketing Execution Execute digital campaigns across Meta, LinkedIn, and Google Ads Manage and update website content (WordPress) Support SEO-driven content and landing page updates Assist in email marketing (EDM) setup and execution Content & Creative Production Create marketing visuals using Adobe tools (Photoshop, Illustrator, InDesign) Support video editing and basic on-site shooting when needed Develop social media content (LinkedIn, Facebook, Instagram) aligned with campaign goals Event & Campaign Support Support promotion of exhibitions, conferences, and workshops Assist in seminar/webinar execution (agenda updates, materials, coordination) Coordinate with internal teams and external partners for campaign delivery Data & Performance Tracking Monitor campaign performance using GA4 and platform dashboards Support reporting and basic data analysis Identify areas for improvement in campaign execution Operational Excellence Ensure accuracy and consistency across all marketing materials Manage timelines and deliverables across multiple projects Execute tasks with strong attention to detail and reliability 此職位以行銷執行為主，負責數位行銷與展覽推廣的日常操作，並與 Marketing Manager 密切合作，確保各項行銷專案順利落地。工作內容數位行銷執行操作與優化 Meta、LinkedIn、Google 廣告投放維護與更新官網內容（WordPress）協助 SEO 內容與活動頁面更新協助 EDM（電子報）規劃與發送內容與視覺製作使用 Adobe（Photoshop / Illustrator / InDesign）製作行銷素材支援影片剪輯與基礎拍攝（活動或社群素材）規劃與產出社群內容（LinkedIn / Facebook / Instagram）展覽與活動行銷支援協助展覽、論壇與研討會之推廣執行支援線上／實體活動流程與內容更新與內部團隊及外部合作夥伴協作數據與成效追蹤使用 GA4 與廣告後台追蹤成效協助製作報表與基本數據分析提出優化建議以提升行銷效益執行與營運能力確保所有行銷素材品質與一致性管理多專案時程與交付細心、穩定，具備高度執行力 Qualifications Requirements 1–3 years of experience in marketing, digital marketing, or related roles Hands-on experience with: Meta Ads / LinkedIn Ads / Google Ads Adobe design tools WordPress Basic video editing skills (Premiere Pro, CapCut, or equivalent) Good English proficiency (reading & writing required) Familiar with GA4 or similar analytics tools Strong execution ability with attention to detail Basic understanding of marketing, messaging, and copywriting Comfortable using AI tools in marketing workflows Nice-to-Have Experience in B2B marketing or exhibitions Familiar with Power BI or dashboard tools Experience managing multiple campaigns simultaneously Understanding of SEO and content marketing Experience working with international teams Preferred Personality Reliable and detail-oriented Proactive with a sense of ownership Able to work in a structured, fast-paced environment Willing to learn and improve continuously Practical thinker with a problem-solving mindset 必備條件 1–3 年行銷或數位行銷相關經驗熟悉以下工具或平台： Meta / LinkedIn / Google 廣告 Adobe 設計工具（非僅 Canva） WordPress（熟 Elementor 加分）具備基本影片剪輯能力（如 Premiere / CapCut）英文具備基本工作能力（讀寫為主）熟悉 GA4 或其他數據分析工具細心、執行力強，能穩定完成任務具備基本行銷與文案概念能將 AI 工具應用於行銷工作加分條件 B2B 或展覽產業經驗熟悉 Power BI 或數據儀表板多專案管理經驗 SEO 或內容行銷經驗跨國團隊合作經驗性格特质細心、負責任，做事穩定具備主動性與責任感能適應節奏快且有系統的工作環境願意學習與持續成長具備實務導向與問題解決能力 Additional Information We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com. Our benefits include: Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks Broader impact: take up to four days per year to volunteer, with charity match funding available too Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves Time out: annual leave and the chance to work from (almost!) anywhere for up to four weeks a year A flexible range of personal benefits to choose from, plus company funded private medical cover A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares Strong wellbeing support through EAP assistance, mental health first aiders and more Recognition for great work, with global awards and kudos programmes As an international company, the chance to collaborate with teams around the world We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information. See how Informa handles your personal data when you apply for a job here.

Responsibilities

This role focuses on the hands-on execution of digital marketing and exhibition campaigns, working closely with the Marketing Manager to deliver high-quality marketing outputs for multiple B2B exhibitions. Key duties involve executing digital campaigns, producing content and visuals using Adobe tools, supporting event promotion, and tracking performance using analytics platforms.