You will work closely with our DOM department, to support and implement the team’s strategy. In this role, you will focus on ensuring the smooth execution of 360 Marketing plans, handling day-to-day tasks, and optimizing ongoing projects.

Your main objective will be to focus on driving bookings, enhancing brand awareness and ensuring a positive guest experience for our both properties in Geneva.

• Manage and coordinate branding initiatives to achieve set objectives
• Ensure that the hotel’s advertising and promotional messages are consistent.
• Support hotels department in collaterals & brandings
• Ensure brand consistency across all communication materials and digital platforms
• Improve the hotel’s visibility and brand awareness
• Manage the hotels online presence, maintain websites and track data analytics
• Create and curate engaging content to promote the hotels offerings and special packages
• Identify target markets and segments, tailoring marketing initiatives to specific customer profiles
• Analyse and interpret statistical data and market trends
• Plan and execute digital marketing campaigns (SEO, email marketing, paid media, etc..)
• Create and manage video contents, shootings
• Organize and manage promotional events and communication campaigns (internal & external).
• Identify and build relationshipswith key influencers, brand ambassadors and partners to amplify brand reach
• Build an influence marketing plan, editorial and animations with the community
• Monitor influence budget (social and B2B), , track and measure the impact to assess RO

Your main objective will be to focus on driving bookings, enhancing brand awareness and ensuring a positive guest experience for our both properties in Geneva.

• Manage and coordinate branding initiatives to achieve set objectives
• Ensure that the hotel’s advertising and promotional messages are consistent.
• Support hotels department in collaterals & brandings
• Ensure brand consistency across all communication materials and digital platforms
• Improve the hotel’s visibility and brand awareness
• Manage the hotels online presence, maintain websites and track data analytics
• Create and curate engaging content to promote the hotels offerings and special packages
• Identify target markets and segments, tailoring marketing initiatives to specific customer profiles
• Analyse and interpret statistical data and market trends
• Plan and execute digital marketing campaigns (SEO, email marketing, paid media, etc..)
• Create and manage video contents, shootings
• Organize and manage promotional events and communication campaigns (internal & external).
• Identify and build relationshipswith key influencers, brand ambassadors and partners to amplify brand reach
• Build an influence marketing plan, editorial and animations with the community
• Monitor influence budget (social and B2B), , track and measure the impact to assess ROI

What we need from you
With a Higher Degree in Digital Marketing, you have an experience in a similar position within a hotel establishment is highly desirable. A proven experience in the creation of emailing campaigns. Knowledge in graphic design (Adobe Suite) is a plus.
Fluent French and English. Mastering German or another foreign language of one of our target markets (Germany, China, India, Italy, Middle East, Netherlands, Russia) is highly desirable.
Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods.
Excellent computer skills and knowledge of statistical tools (Google Analytics and Google AdWords), social networks and referencing (SEO and SEA).
You are a rigorous, well-organized, creative, dynamic and multi-skilled person. You are acknowledged for your written communication and attention to detail as well as for your result orientation.
This position is opened to Swiss citizens and work permit holders as well as EU passport holders.
Diversity and inclusion are important to us: all applications are welcome.
What we offer
We’ll reward all your hard work with a great salary and benefits – including a great room discount and superb training.
Join us and you’ll become part of the global IHG family – and like all families, all our individual team members share some winning characteristics. As a team, we work better together – we trust and support each other, we do the right thing and we welcome different perspectives. You need to show us you care: that you notice the little things that make a difference to guests as well as always looking for ways to improve.
Visit http://careers.ihg.com to find out more about us and apply or send us your application at recrutement.IC@ihg.com.
Don’t quite meet every single requirement, but still believe you’d be a great fit for the job? We’ll never know unless you hit the ‘Apply’ button. Start your journey with us today