Marketing Executive, International Merchant Member Experience at American Express Malaysia Sdn Bhd

London, England, United Kingdom -

Full Time

Start Date

Immediate

Expiry Date

27 Jun, 26

Salary

0.0

Posted On

29 Mar, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Project Management, Stakeholder Management, External Partner Management, Agency Management, Marketing Planning, Marketing Communications Implementation, Data Analysis, Digital Marketing, Attention to Detail, Organization, Self-starter, Solutions Driven, Adaptability, Budget Management, Campaign Setup, Governance Processes

Industry

Financial Services

Description

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express. Global Merchant & Network Services (GMNS) Marketing is dedicated to bringing buyers and sellers together and transforming how American Express is welcomed. GMNS Marketing is responsible for partnering with markets to drive profitable growth, accelerate coverage and enhance the value of Amex acceptance to merchants and Card Members at scale. We focus on enhancing our relationships with millions of merchants of all shapes and sizes, and our geographic purview includes many commerce hubs across the globe including the U.S, Canada, Latin America, the Caribbean, Europe, and the Asia-Pacific region. It is also critical for GMS Marketing to collaborate effectively with Card Issuing teams and other sister organizations across American Express including Client Management, Marketing Operations, Information Management, Enterprise Digital, Global Advertising and Brand Management and World Service in order to fully harness the power of the closed loop via mediums including Custom Consulting, Offers, Recommendations, Multi-Merchant Campaigns, Digital Experiences and Brand Awareness. How will you make an impact in this role? This B2B Marketing communications role offers an exciting opportunity for someone to work within our GMS International Merchant Marketing organisation to manage the strategy, roll out, maintenance and measurement of centralised lifecycle communications and membership value initiatives to small merchants across all markets in EMEA Specifically, you will have responsibility for: Leading and executing complex projects and communications to small merchants (multiple acquiring channels) across EMEA markets to drive activation, merchant satisfaction and growth. Managing the implementation and maintenance of multiple communications programs and channels (email, DM, social), including Welcome journey, transactional triggers, retention and Loyalty emails as part of Small Merchant engagement programmes. Demonstrating value of AXP acceptance to our small merchants across multiple communications channels and managing centralised projects to enable communications to the Small Merchant base Building effective relationships with Local Marketing, GCO and Compliance teams, Servicing, Merchant Marketing Ops and Analytics, Acquisition and Client Management organisations to drive business wide goals. Managing creative agencies to ensure optimal delivery Having rigorous attention to detail around campaign set up, internal governance processes, audits and budget management Developing, requesting and analysing regular reporting and conducting analysis of communications performance to share with stakeholders Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations. Minimum Qualifications Experience of managing multiple projects and stakeholders is essential Experience of working with external partners & agencies Experience of building marketing plans and implementing marketing communications and end to end projects Comfortable with analyzing and working with data Passion for marketing, digital marketing and innovation Detail oriented, highly organized and strong project management Self-starter and solutions driven Adaptability to work across multiple time zones Employment eligibility to work with American Express in the UK is required as the company will not pursue visa sponsorship for these positions. We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally: Competitive base salaries Bonus incentives Support for financial-well-being and retirement Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location) Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need Generous paid parental leave policies (depending on your location) Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) Free and confidential counseling support through our Healthy Minds program Career development and training opportunities Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.

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Responsibilities

This role involves leading and executing complex lifecycle communications and membership value initiatives for small merchants across all EMEA markets, focusing on driving activation, satisfaction, and growth through various channels like email, direct mail, and social media. Responsibilities include managing the implementation of multiple communications programs, demonstrating the value of AXP acceptance, and building relationships with internal and external teams.