ADDITIONAL INFORMATION

Job Number25056482
Job CategorySales & Marketing
LocationW Sydney, 31 Wheat Road, Sydney, New South Wales, Australia, 2000
ScheduleFull Time
Located Remotely?N
Position Type Non-Management
Explore an exciting new career path at W Hotels where your natural talent is celebrated. W Hotel’s work culture is uniquely designed to spark your imagination and curiosity while bringing the W experience to life for guests.

• Represent the brand in all marketing activities in W Hotels and Marriott International’s core values and corporate strategies;
• Be an early adopter and champion for innovation, as the W brand has been since its inception, to deliver PR coverage, online marketing, channel engagement and enhanced guest experience;
• Work with the PR agency, supporting daily PR requests; coordinate guest stays and B&F experiences, as well as press trips;
• Proofread all media releases issued by the appointed PR agency;
• Develop and foster working relationships with agencies, media, tourism bureaus and key influencers;
• Meet & greet all journalists/influencers who are experiencing the hotel (this will involve time outside of normal business working hours and media familiarisation weekends);
• Manage all social media channels on a daily basis, including community management, and ensure social media communication is effectively targeting the demographics of the W profiled hotel guest;
• Lead and manage all hotel photography and video shoots for the Hotel in line with W brand photography guidelines;
• Schedule and manage W Happenings in line with the annual marketing plan and expectations of the W brand team;
• Implement and manage pay-per-click Google campaigns, SEO and other digital strategies for the Hotel website;
• To be the custodian of brand standards for all marketing communications in the Hotel to ensure LRA goals are achieved;
• Collateral production to promote the hotel, its venues and special events or offers;
• Manage procurement of marketing materials and activities with suppliers, monitoring the budget breakdown to ensure alignment with the plan;
• Manage the online marketing function, including updating of W Sydney’s websites and online reputation platforms;
• Assist the B&F Leader in co-ordinating the B&F marketing calendar and activities for the year to ultimately exceed budgeted B&F revenue and position the Hotel’s outlets as ‘The Place to Be and Be Seen’ in Australia;
• Attend all relevant meetings, ensuring active participation, timely follow-up on action items and proactive dissemination of relevant communication points back to the department;
• Establish and maintain strong working relationships with partners, suppliers, and vendors;
• Prepare marketing activity reports and metrics for program success