QUALIFICATIONS AND SKILLS:

• Proven experience in a marketing role (preferably within a related industry).
• Strong understanding of marketing principles and strategies.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Affinity Designer.
• Experience with video editing software (e.g., Cap Cut) and video production.
• Excellent creative writing and communication skills.
• A passion for creating engaging and compelling content.
• Strong analytical skills and the ability to interpret data.
• Excellent organizational and time-management skills.
• Ability to work independently and as part of a team.
• A positive attitude and a proactive approach.
• A passion for the hairdressing industry is a plus.

ABOUT THE ROLE:

We are seeking a confident, energetic, and driven Marketing Executive to join our dynamic team. This role is pivotal in executing our marketing strategies and elevating the Matakki Scissors brand. You will be a key player in developing and implementing creative campaigns across various channels, working closely with the Marketing Director to achieve our business objectives.

RESPONSIBILITIES:

• Collaborate with the Marketing Director to develop and implement comprehensive marketing plans.
• Create engaging and compelling content for various platforms, including social media, email marketing, website, and print materials.
• Manage and execute social media strategies, including content creation, community engagement, and performance analysis.
• Develop and design marketing collateral, such as brochures, flyers, and online graphics, using Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Affinity Designer.
• Produce and edit high-quality video content for marketing purposes using video editing software like CapCut.
• It is beneficial if you also have experience across website management and SEO.
• Write creative and informative copy for website content, blog posts, social media updates, email campaigns, and advertising materials.
• Analyze marketing campaign performance and provide data-driven insights to optimize future strategies.
• Liaise with external partners, such as printers, designers, and influencers, as needed.
• Stay up-to-date with the latest marketing trends and best practices.
• Contribute to brainstorming sessions and offer innovative ideas for marketing campaigns.
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