To enhance the customer experience for all existing practice partners who signed up with FreeAgent.

• Managing relationships and marketing activity with our integration partners; securing internal resource and space within our communication channels alongside working with partners to promote FreeAgent to their customers.
• Owning paid and organic social media activity in relation to MTD for Income Tax. Launching, reporting and optimising of campaigns ensuring we’re making full use of creative, messaging and budget.
• Managing the practice webinar annual calendar; end-to-end management of FreeAgent practice webinars, with a specific focus on MTD for Income Tax.
• Planning of Practice Portal planning & Newsletter email send.
• Motivating growth through enabling and empowering the sales team with messaging and collateral to enhance their relationships.
• Optimising the SDR (sales development reps) handover process to increase propensity to add clients after the Account Manager/Business Development Manager takes ownership of the partner.
• Being the voice of our practice users. Developing and then demonstrating a strong understanding of the market, competitor positioning, accountant and bookkeeper practice challenges and needs, and knowledge of the range of their clients.
• Having an understanding of audience segmentation and using this to develop and deliver tailored communications to our practice partners.
• Analysing qualitative and quantitative data and insights to support strategic development, review KPIs and drive campaigns.
• Reporting on the growth, revenue, engagement and client add KPI targets for existing partners.
• Developing and executing project milestones, campaign briefs and managing others to deliver to agreed deadlines.
• Managing campaign budgets and calculating ROI where relevant.
• Relaying plans to stakeholders, including positioning/messaging, opportunities amongst wider marketing and bringing other team members in when appropriate.
• Partnering with the Sales Managers to identify areas for improvement in our partner engagement and growth activity and leading their implementation.
• Collaborating across the Practice Marketing team to ensure the customer journey feels seamless to each partner and their PMCs

THE ROLE

This is a great opportunity for someone to play a key role in supporting our growth strategy for existing practice partners, as well as getting involved in activity across our go to market plans for new product enhancements, integrations and MTD for Income Tax.
There will be a focus on driving multichannel communications and a customer experience that increases and maintains engagement with our practices, developing knowledgeable and motivated partners.
The role ensures our sales, marketing, support and product teams work together effectively to deliver a true customer centric experience for all our existing partners, and will help drive awareness of our proposition with our existing practice partners, increasing their propensity to add clients, amplify revenue and accelerate partner programme tier progression.

In addition to the growth of our partners, this role will also support activity across the entire Practices audience. This will primarily be in the following areas:

• Supporting Senior Marketing Manager on marketing preparations for the launch of MTD for Income Tax across all audiences. This includes the ownership of paid social activity across our key platforms.
• Implementation of our practice integrations marketing activity, working closely with the Practice Growth and Practice Engagement teams to develop impactful go-to-market plans and deliver greater FreeAgent visibility with our partners audience.
• Ownership and management of the Practice webinar programme through ON24. This includes both live webinars and also the management of recently introduced On Demand webinars.
• Supporting and executing go-to-market plans for our roadmap of practice specific product updates.

DAY TO DAY YOUR ROLE WILL INVOLVE/YOU’LL BE HELPING CUSTOMERS BY

To support the team on MTD for Income Tax marketing activity. To manage our practice integrations relationships and communications, annual practice webinar programme, sales co-branded collateral requests and product updates communications.

To enhance the customer experience for all existing practice partners who signed up with FreeAgent.

• Managing relationships and marketing activity with our integration partners; securing internal resource and space within our communication channels alongside working with partners to promote FreeAgent to their customers.
• Owning paid and organic social media activity in relation to MTD for Income Tax. Launching, reporting and optimising of campaigns ensuring we’re making full use of creative, messaging and budget.
• Managing the practice webinar annual calendar; end-to-end management of FreeAgent practice webinars, with a specific focus on MTD for Income Tax.
• Planning of Practice Portal planning & Newsletter email send.
• Motivating growth through enabling and empowering the sales team with messaging and collateral to enhance their relationships.
• Optimising the SDR (sales development reps) handover process to increase propensity to add clients after the Account Manager/Business Development Manager takes ownership of the partner.
• Being the voice of our practice users. Developing and then demonstrating a strong understanding of the market, competitor positioning, accountant and bookkeeper practice challenges and needs, and knowledge of the range of their clients.
• Having an understanding of audience segmentation and using this to develop and deliver tailored communications to our practice partners.
• Analysing qualitative and quantitative data and insights to support strategic development, review KPIs and drive campaigns.
• Reporting on the growth, revenue, engagement and client add KPI targets for existing partners.
• Developing and executing project milestones, campaign briefs and managing others to deliver to agreed deadlines.
• Managing campaign budgets and calculating ROI where relevant.
• Relaying plans to stakeholders, including positioning/messaging, opportunities amongst wider marketing and bringing other team members in when appropriate.
• Partnering with the Sales Managers to identify areas for improvement in our partner engagement and growth activity and leading their implementation.
• Collaborating across the Practice Marketing team to ensure the customer journey feels seamless to each partner and their PMCs.