ABOUT US

Youlend is looking for a driven and collaborative Marketing Executive to help scale our partner marketing function. In this role you’ll take ownership of marketing activity across a portfolio of partners and play a key role in delivering measurable results through multi-channel campaigns.
You will be responsible for optimising key marketing performance metrics, including campaign launch velocity, open and click-through rates, conversion rates, and partner campaign ROI. You’ll track and report on campaign performance across email, direct marketing, and in-app channels, using insights to drive improvements in content engagement and overall marketing impact across our partner portfolio.
The ideal candidate is a strong communicator and skilled at writing clear, compelling marketing copy. You are highly organised and detail-oriented, able to manage multiple campaigns and deadlines effectively. Building and managing relationships with internal stakeholders will be essential, as this role requires close cross-functional collaboration.

REQUIREMENTS

• 2+ years in a marketing/account management/partnerships role, ideally within B2B or fintech.
• Excellent attention to detail and copywriting skills.
• Experience with creating content for marketing assets (email, banners, one-pagers, etc.)
• Excellent project management and coordination skills.
• Proactive, hands-on approach.
• Strong interpersonal and communication skills, comfortable working cross-functionally.
• Familiarity with CRM or email marketing platforms (Hubspot, Mailchimp, Figma) is a plus.

Partner collaboration:

• Own marketing initiatives for a defined portfolio of YouLend partners, including planning, content, and performance tracking.
• Develop and maintain campaign calendars, marketing plans, and timelines in collaboration with partner stakeholders.

Campaign planning, execution & optimisation

• Launch and manage multichannel campaigns (email, in-app, direct mail, digital) to improve awareness, engagement, and response rates.
• Monitor performance metrics and provide actionable insights to improve ROI and campaign effectiveness.

Content creation & copywriting

• Draft clear, engaging copy for email, direct mail campaigns, banners, and partner branded collateral.
• Tailor content to partner tone of voice, target audiences, and channel-specific best practices.
• Work with Design and Product teams to create visually engaging, on-brand assets.

Marketing materials

• Create and update co-branded one-pagers, onboarding materials, case studies, and partner playbooks.
• Manage a central repository of partner marketing content and ensure timely updates.
• Use tools such as Figma to deliver partner-ready assets.

Stakeholder management

• Act as a key point of contact for internal teams including Partnerships, Sales and Product.
• Translate internal requests into actionable marketing initiatives and prioritise accordingly.