JOB DESCRIPTION:

Join our dynamic competition company, where excitement meets innovation! We are seeking a passionate and results-driven Marketing Executive to join our expanding team. This role offers a unique opportunity to shape marketing strategies in both the digital and traditional realms, as well as play a key role in CRM and data analysis initiatives. Responsibilities include but are not limited to managing email campaigns, creating engaging social media ads and optimising campaigns.

QUALIFICATIONS AND SKILLS:

• Bachelor’s degree in Marketing, Business, or related field.
• Strong understanding of digital marketing principles and strategies.
• Experience with Social Media Marketing in a B2C environment
• Proficiency in graphic design tools such as Adobe Creative Suite, Canva
• Experience with email marketing platforms and social media advertising.
• Excellent communication and collaboration skills.
• Ability to work in a fast-paced, dynamic environment.
• Creativity and a keen eye for detail in crafting impactful marketing content.
• Passion for the gambling industry and a keen interest in online competitions.

• Email Campaigns: Develop and execute targeted email campaigns to drive engagement and participation in our competitions, as well as managing the segmentation of our customer base.
• Social Media Ads: Create visually appealing and effective social media advertisements that align with the brand and generate interest. Constantly monitor the ongoing social media ads, understanding the data and optimising frequently.
• Digital and Traditional Advertising: Collaborate with cross-functional teams to ensure consistent messaging and brand representation in a broad spectrum of advertising channels, providing detailed postmortems and recommendations for improvement.
• Graphic Design: Assist with creation of graphics for digital and print materials, ensuring a consistent and appealing brand image.
• Content Creation: Collaborate with the content team to develop creative and compelling marketing content for different platforms.
• Data Analysis: Monitor and analyse the performance of marketing campaigns, providing insights and recommendations for optimisation.
  **Roles and responsibilities are subject to change based on company growth and seasonality.