Marketing Executive at RMA Group Company Limited

Phnom Penh, Phnom Penh, Cambodia -

Full Time

Start Date

Immediate

Expiry Date

26 Sep, 26

Salary

0.0

Posted On

28 Jun, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Market Planning, Market Research, Sales Strategies, Marketing Campaigns, External Communications, Market Trend Analysis, Digital Marketing, Competitor Analysis, Consumer Research, Media Relations, Multi-channel Marketing, Budget Management

Industry

Motor Vehicle Manufacturing

Description

This is a full-time hybrid role for a Marketing Executive based in Phnom Penh, Cambodia, with some work from home acceptable. The Marketing Executive will be responsible for market planning, conducting market research, developing sales strategies, and executing marketing campaigns. Day-to-day tasks will include managing external communications, analyzing market trends, coordinating with sales teams, and ensuring the successful implementation of marketing initiatives. Develop and execute comprehensive marketing plans aligned with the company's annual marketing communication plan and budget. Craft and manage multi-channel marketing campaigns, including traditional tactics (in-store promotions, leaflets, signage) and digital strategies (website, social media, email marketing and KOLs). Oversee the successful implementation of in-store promotions, ensuring clear communication with store staff, distribution of promotional materials, and proper execution of activities. Conduct competitor analysis and consumer research to gain insights and inform marketing strategies. Analyze marketing campaign performance using data and metrics to identify successes and areas for improvement. Collaborate with franchisors' Marketing Department to adapt national marketing programs for the Cambodian market. Partner with the graphic designer and production houses to ensure high-quality marketing materials are delivered within budget. Manage media relations to secure positive and frequent media coverage for the company and monitor media placements. Maintain comprehensive marketing records, including competitor activity and company marketing expenses. Organize and participate in sponsorship activities, attend key events (opening nights, press launches, trade shows), and manage leaflet distribution. Work closely with Store Managers and Head of Brands to develop and implement localized marketing programs for individual stores as needed. Qualifications Proficiency in Market Planning and Market Research Strong Communication and Sales skills Experience in developing and executing Marketing strategies Excellent written and verbal communication skills Ability to work independently in a hybrid work environment Bachelor's degree in Marketing, Business Administration, or related field

Responsibilities

The Marketing Executive is responsible for developing and executing comprehensive marketing plans and multi-channel campaigns. Key duties include conducting market research, managing media relations, and coordinating with sales teams and franchisors to implement localized strategies.