Marketing Executive at RoukenBio
Motherwell ML1 3ST, , United Kingdom -
Full Time


Start Date

Immediate

Expiry Date

08 Apr, 25

Salary

23245.0

Posted On

13 Mar, 25

Experience

1 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Good communication skills

Industry

Marketing/Advertising/Sales

Description
Responsibilities

THE ROLE

As a Marketing Executive, you will support the Marketing team in creating both scientific and non-scientific content across various channels and formats, including LinkedIn, website, blogs, YouTube videos, email newsletters, and campaigns. Event organisation will also be part of your responsibilities.
This role requires strong written and verbal communication skills, creativity, and an exceptional eye for detail. You must be able to follow brand guidelines while working within a small, collaborative marketing team. The variety of tasks means that no two days will be the same, and you will need excellent prioritisation skills to manage your workload effectively.
The ideal candidate will have a strong desire to learn, a passion for clear scientific communication, and the ability to simplify complex biological concepts for a broad audience.
A genuine interest in biology, drug development, and scientific communication is essential for success in this role.

KEY RESPONSIBILITIES:

· Social Media Management: Coordinate the organic social media calendar for LinkedIn and GoogleFeed.
· Content Creation: Develop scientific thought leadership content, including posts for conferences, webinars, and campaigns featuring scientific personnel.
· Event Promotion: Manage social media content for both scientific and non-scientific events, job postings, and campaigns.
· Visual Content: Create both written content and Canva visuals for social media platforms, ensuring consistent brand tone.
· Content Scheduling: Schedule and publish all social media content across channels.
· Blog & Website Content: Write and publish blogs related to scientific resources, industry news, and company updates. Develop content for campaign-specific landing pages and dynamic website pages.
· Email Newsletters: Create content for the Monthly Email and LinkedIn Newsletters.
· Marketing Collateral: Assist in creating marketing materials and managing administrative tasks (e.g., ordering collateral, handling invoices).
· Analytics & Reporting: Report on LinkedIn performance and website/blog analytics. Support the Head of Marketing in preparing marketing reports for meetings.
· Event & Conference Support: Assist with event and conference organisation, including logistics and exhibition material preparation.
· Cross-Department Collaboration: Work closely with departments like Commercial, Innovation, Operations (Immunology, Bioanalytical & Cell Engineering) and HR to create content and support communication strategies.
· Creative Content Production: Write organic social media copy and create visuals optimised for all platforms using Canva. Ensure all content is engaging and aligned with brand guidelines using various formats.
· Brand Asset Management: Collaborate with third-party designers to create branded assets (e.g., whitepapers, icons).
· Website Maintenance: Manage day-to-day website content updates and assist with website upgrade projects.
· Performance Analysis: Use Google Analytics to monitor website performance, identify trends, and recommend optimisation strategies.
· Internal Communications: Ensure all internal and external collateral adheres to brand guidelines, including PowerPoint presentations, Word documents, and other templates.
· General Support: Actively contribute to company projects, supporting growth and evolution.
· Champion the company’s Core Values and company culture.

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