Base Location: Cardiff (with some flexible home working)
Further details, full job description and link for the application form can be found on our website Careers | Work With Us | St John Ambulance Cymru (www.sjacymru.org.uk). Applications made through Indeed will not be considered.

JOB DETAILS:

We are seeking a proactive and dynamic Marketing Executive to lead the development and delivery of the acquisition of new B2B customers and elevate brand awareness for St John Ambulance Cymru.
Reporting to the Digital Marketing Manager, and collaborating closely with the Sales Team and Fundraising & Communications Team, you will play a pivotal role in developing and executing comprehensive marketing strategies.
Your experience in audience profiling, market research, and competitor analysis will be instrumental in driving targeted, data-driven campaigns across both digital and traditional channels.

KEY DUTIES AND RESPONSIBILITIES:

• Lead on St John Ambulance Cymru’s PPC strategy, forecasting and setting annual budgets, monthly media plans, managing spend and general account management
• Oversee St John Ambulance Cymru’s overall advertising strategy for commercial; creation and execution of B2B marketing strategies aimed at acquiring new customers and expanding our market presence
• Supported by the Digital Marketing Manager, formulate an SEO strategy and ensure improved visibility on search engines.
• Define and monitor KPIs such as ROAS, CPC, CPA, track digital media performance and revenue through GA4, and provide detailed reporting and present results to key stakeholders
• Lead on workplace training direct marketing acquisition and lapsed customer strategy and execution through multiple marketing and sales channels
• Support new course and product launches with paid search and social listening tools and digital research, as well as running and executing digital campaigns to raise awareness of our brand
• Working alongside Comms, Marketing and Sales teams to grow St John Ambulance Cymru’s paid social activity, in addition to organic social posts to align with key organisational marketing campaigns and messaging
• Supported by the Digital Marketing Manager, plan and develop the data strategy to develop target audience profiles, enhance customer data and develop a segmented approach to targeted marketing
• Working with the Communications & Marketing Team to develop key messages and campaign creative
• Supported by the Digital Marketing Manager, keep information up to date on the SJAC website
• Ensure all data is handled in accordance with SJAC policies and GDPR guidelines
• Promote the work of St John Ambulance Cymru
• Perform any other duties proportionate with these responsibilities, the band of the post and skills and qualifications of the post-holder

GENERAL DUTIES

• Liaising with other departments within SJAC to help identify cross-working opportunities where relevant and elevate our digital presence
• Adhering to all SJAC standards, policies, and procedures.
• Complying with the data protection regulations, ensuring that information remains confidential
• Working in a manner that facilitates inclusion, particularly for those who are deemed vulnerable
• Taking an active role in the overall planning and team meetings and contributing to the continued development of the communication and marketing programme
• Contributing to annual business planning
• Representing SJAC in local and national media as required
• Speaking on behalf of SJAC at events as required
• Undertaking any other reasonable duties as requested by your line manager
  This job description is intended as an outline indicator of general areas of activity and will be amended in light of the changing needs of St John Ambulance Cymru. It is expected that the post holder will be as positive and flexible as possible in this regard.
  To apply please visit: https://www.sjacymru.org.uk/en/page/careers ensuring your submission reaches us by 11:59pm on Sunday 15th June 2025. Interviews will take place w/c 23 June 2025.
  Job Type: Full-time
  Pay: £27,892.00 per year

Benefits:

• Additional leave
• Enhanced maternity leave
• Enhanced paternity leave
• Health & wellbeing programme

Schedule:

• Monday to Friday

Work Location: Hybrid remote in Cardiff CF24 5PB
Application deadline: 15/06/2025
Reference ID: Marketing Executive - Cardif