The Marketing Executive is in charge of driving the execution of the school’s marketing initiatives, campaigns, promotions, events (through marketing) for quality lead generation.
Working closely with the Communications Department, this role aims to consistently share the school’s vision and values through storytelling via various forms of digital and printed media.
This role contributes to support the school’s enrolment targets and positioning as a leading international school in Singapore. He/she will execute multi-channel tactical marketing campaigns, generating admissions enquiries from multiple target segments.

POSITION REQUIREMENTS

• Minimum two years of experience in marketing
• Experienced in executing marketing campaigns for lead generation.
• Ability to craft engaging and compelling copy.
• Ability to manage CMS platform and UX/UI of the Enquiry to Classroom customer journey experience.
• Enthusiastic and passionate to join a fast-paced department and dynamic industry.
• Ability to manage workload in a fast paced environment, setting of priorities and is goals oriented.
• A committed and loyal individual who strives to meet deadlines consistently.
• A great team player with ability to multitask and work independently as well.
• Experienced in managing agencies and vendors will be an advantage.
• Experience in education and language academies will be a value-added advantage, but not mandatory for the role.
• Demonstrates the Stamford core values - Integrity, Compassion, Ingenuity and Courage.
• Brand advocate and living the Stamford identity

QUALIFICATIONS

• Degree level qualification in marketing, communication or related field
• Experienced in using customer databases/CRM platforms, CMS system
• Excellent written and verbal communication skills with the ability to write high quality marketing copy
• Knowledge of the full marketing mix including strategy development and planning, campaign development, measurement and tracking, optimization will be an advantage
• Analytical skills, able to interpret multiple data sets to identify trends
• A sound knowledge of online/digital marketing including website management and online advertising is preferred
• Good ICT skills (e.g. Word, Access, Excel, PowerPoint), experience of using Content Management Systems and of social media