Marketing Executive at The Student Room Group
Brighton BN1 1YR, , United Kingdom -
Full Time


Start Date

Immediate

Expiry Date

15 May, 25

Salary

28000.0

Posted On

15 Feb, 25

Experience

0 year(s) or above

Remote Job

No

Telecommute

No

Sponsor Visa

No

Skills

Good communication skills

Industry

Marketing/Advertising/Sales

Description

WHO ARE WE?

We’re the UK’s largest online student community. Since we launched more than 20 years ago, millions of students have joined The Student Room for help with their education, life and future careers.
On our friendly and welcoming sites, you’ll find current students discussing everything from GCSEs to apprenticeships, from A-levels to UCAS applications. You’ll also meet university staff and other education experts, invited onto The Student Room to share their specialist knowledge.
The Student Room is here to help students find support and guidance whenever they need it.

SALARY: £28K PER ANNUM

Location: We value in-person collaboration and are looking for someone who can join us in person at least twice a week, with the flexibility to come in more often during induction or for company events
Working hours: This is a full-time position, working 37.5 hours per week
We genuinely care about creating an environment where you can thrive both professionally and personally. Come join us and see what makes TSR a great place to work!
To apply for this position to join the team, please upload a letter (including your salary expectation) and your current CV.
The Student Room is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities. We are committed to supporting a team that represents a variety of backgrounds, perspectives and skills.
For the most up to date details regarding all of TSR’s current vacancies please visit http://tsrmatters.com/find-out-about-us/join-the-team/.
Job Types: Full-time, Permanent
Pay: £28,000.00 per year

Benefits:

  • Company pension
  • Cycle to work scheme
  • Enhanced maternity leave
  • Enhanced paternity leave
  • Life insurance
  • Private medical insurance
  • Work from home

Schedule:

  • Monday to Friday

Work Location: Hybrid remote in Brighton BN1 1Y

Responsibilities
  • Develop and execute the day-to-day operations of the email marketing plan, ensuring all activity is designed to drive key results, as well as creating new CRM journeys to drive on-site engagement.
  • Work with the relevant internal stakeholders and clients to manage and deliver a content marketing plan, and work with the Content Design Manager on article updates, writing for different audiences, applying SEO best practices, and optimising for engagement across in-house and commercial content.
  • Own the end-to-end execution of cross-channel campaigns to drive student engagement.
  • Manage the execution of cross-channel direct response campaigns for clients, working with client services to optimise performance and revenue.
  • Apply marketing knowledge to select the right channels and approaches for maximising student engagement and revenue generation.
  • Utilise segmentation and personalisation techniques to enhance campaigns and drive customer engagement.
  • Collaborate with product designers and the content team to ensure campaigns are on-brand and engaging.
  • Monitor and report on the effectiveness of campaigns, providing recommendations for continuous improvement.
  • Contribute to the B2C marketing strategy, staying updated with industry trends and competitor activities to inspire new opportunities.
  • Maintain excellent communication skills, working effectively with data, product, marketing, client services, and sales teams.
  • Be an active member of The Student Room community and use knowledge of the site and app to inform marketing decisions.
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