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Marketing Executive at Varun Beverages Limited (VBL)
Dehradun, Uttarakhand, India -
Full Time

Start Date

Immediate

Expiry Date

16 Jul, 26

Salary

0.0

Posted On

17 Apr, 26

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

BTL Marketing, Product Launch, Sales Support, Market Mapping, Data Management, Brand Performance Tracking, Distribution Management, Competitor Analysis, POSM Management, Data Analysis

Industry

Food and Beverage Services

Description
KRAs for the position of Marketing Executive are:- * Handling the core marketing BTL activity of assigned Area * Handling New Product Launch with the help of Display, POSM like Banner, Posters, etc * Adherence to the guidelines given by unit Marketing Manager * Effectively utilize the marketing elements allotted for the assigned territory * Help the sales team with the on ground marketing elements execution.  * Tracking Brand Performance and Distribution of Brand Portfolio in the assigned territory * Keep an eye on Competitor new launch and Scheme driven by them in the territory like LRB, CSD. * Data update and analysis for the unit.
Responsibilities
The Marketing Executive is responsible for executing BTL marketing activities, managing new product launches, and supporting the sales team with on-ground marketing elements. They also track brand performance, monitor competitor activities, and maintain accurate data for the assigned territory.