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Marketing Executive at Varun Beverages Limited (VBL)
Gurgaon, haryana, India -
Full Time

Start Date

Immediate

Expiry Date

22 Jul, 26

Salary

0.0

Posted On

23 Apr, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

BTL Marketing, Product Launch, POSM Management, Sales Support, Brand Performance Tracking, Market Mapping, Data Analysis, Competitor Analysis, Territory Management, Marketing Strategy

Industry

Food and Beverage Services

Description
                                                  Accountabilities                                                       Scope of work  BTL Marketing * Handling the core marketing BTL activity of assigned Area.  New Product Launch * Handling New Product Launch with the help of Display, POSM like Banner, Posters, etc * Adherence to the guidelines given by unit Marketing Manager Sales Team Support * Effectively utilize the marketing elements allotted for the assigned territory * Help the sales team with the on ground marketing elements execution.  * Tracking Brand Performance and Distribution of Brand Portfolio in the assigned territory   Market Mapping & Data Management * Keep an eye on Competitor new launch and Scheme driven by them in the territory like LRB, CSD. * Data update and analysis for the unit. New Initiatives  
Responsibilities
The incumbent is responsible for driving BTL marketing initiatives and managing new product launches within an assigned territory. They will also provide support to the sales team and conduct market mapping to track brand performance and competitor activities.