Support the VIC marketing team with content creation, events and communications, managing brand campaigns for your designated villages in Victoria.
About Keyton
With over 75 villages and more than 17,000 residents nationally, Keyton is Australia’s leading owner and operator of retirement living communities. Leveraging over 30 years of experience, our teams work across the country in a variety of departments and business units, all share a common goal: We Lead with Heart, and we are committed to creating caring and fun-filled retirement communities.
Our purpose is to create places where communities thrive – not only for our residents, but importantly, for our employees also. We do this by creating safe, secure and connected independent living communities where residents can enjoy active and social lifestyles, close to essential services and amenities.
Your Day on A Page
Located in our head office based in Melbourne, this position collaborates with Keyton’s regional leadership and wider marketing team. You will be responsible for executing key brand campaigns and initiatives for existing retirement villages within your VIC portfolio with a strong emphasis on data analysis, campaign and event management, communications, and content creation.
This is a Fixed-term contract ending 31 December 2025 with the potential for permanent.
The successful candidate will be part of a collaborative team where your strong interpersonal and communication skills will support and elevate campaigns with multiple stakeholders.

Reporting to the Regional Marketing Manager, your responsibilities include:

• Assist with project management and implementing tailored marketing plans including briefing, campaigns, creative execution, event management and stakeholder liaison
• Oversee the curation of engaging content for various marketing channels, including digital, print, and social media
• Develop and manage internal and external communications to ensure consistent messaging across all platforms, craft compelling narratives that resonate with our audience
• Coordinate events and promotional activities to enhance brand visibility and customer experience
• Play a pivotal role in place activation and customer experience whilst liaising with sales teams to optimise their sales and traffic through these marketing activities
• Align stakeholders to marketing delivery and gain endorsement on key initiatives and campaigns
• Extract and analyse data to inform marketing strategies and measure campaign effectiveness, providing actionable insights to optimise marketing efforts as required
• Assist in the development of insights, implementation plans and post campaign analysis of campaigns and projects to demonstrate value and return on investment.
• Assist in the administration of supplier agreements and invoices
• Analyse campaign performance, providing insights and recommendations for improvement and lead the compilation of reports on behalf of the region

Please note: The successful candidate will be required to travel regularly to sites across their VIC portfolio.

Reporting to the Regional Marketing Manager, your responsibilities include:

• Assist with project management and implementing tailored marketing plans including briefing, campaigns, creative execution, event management and stakeholder liaison
• Oversee the curation of engaging content for various marketing channels, including digital, print, and social media
• Develop and manage internal and external communications to ensure consistent messaging across all platforms, craft compelling narratives that resonate with our audience
• Coordinate events and promotional activities to enhance brand visibility and customer experience
• Play a pivotal role in place activation and customer experience whilst liaising with sales teams to optimise their sales and traffic through these marketing activities
• Align stakeholders to marketing delivery and gain endorsement on key initiatives and campaigns
• Extract and analyse data to inform marketing strategies and measure campaign effectiveness, providing actionable insights to optimise marketing efforts as required
• Assist in the development of insights, implementation plans and post campaign analysis of campaigns and projects to demonstrate value and return on investment.
• Assist in the administration of supplier agreements and invoices
• Analyse campaign performance, providing insights and recommendations for improvement and lead the compilation of reports on behalf of the regio

Your passion for developing innovative marketing strategies will see you succeed in this role, as will:

• A tertiary qualification in Marketing or relevant discipline
• Minimum of 4 years’ experience as a marketing executive, with a strong focus on data analysis, communications, and content creation
• Excellent stakeholder management and communication skills, and ability to work within a fast-paced environment with multiple marketing projects/campaigns running simultaneously
• Excellent account and project management skills coupled with a collaborative and positive approach
• A strong understanding of digital marketing channels, with proficiency in digital marketing tools and platforms
• The ability to draw on market and customer insights to develop successful marketing plans and campaigns
• Ability to work both independently and collaboratively within a team to deadlines and schedules
• Having great attention to detail and time management skill