Marketing budgets are released on a quarterly or half yearly basis. Using information gathered from market analysis, customer insights and sales trends, you will be part of a small team who will devise creative, innovative and impacting marketing plans that meet stakeholder objectives. The marketing manager will own the planning process and vendor management, but the marketing executive will be accountable for the execution, campaign management and reporting. For example, customer re-engagement through profiling or a research project, building sales revenue through sales enablement and incentives, winning key accounts via account-based marketing, or creating networking opportunities through training and events.