Your tasks

• They further develop our SEO and AI search strategy and ensure that ZF BKK is found more easily in classic and generative search systems.
• They analyze keywords, topics, user intentions and competitors, and derive concrete optimization measures from this.
• They optimize and create website content according to SEO, GEO and LLM requirements – especially on health topics and insurance benefits.
• They analyze relevant SEO, visibility, and AI search metrics and monitor our brand presence in Google AI Overviews, ChatGPT, and other similar platforms.
• They develop measures to strengthen our digital authority, e.g. through Topical Authority, EEAT, Entity Building, Digital PR and high-quality backlinks.
• Together with IT, agencies and specialist departments, you will improve the technical and content-related AI readiness of our website and keep an eye on new developments in SEO and AI search.

Your profile

• You have a completed degree or comparable training in the field of marketing, communication, digital business or a related field.
• They bring practical experience in SEO, content optimization and ideally technical SEO.
• You are passionate about topics such as AI Search, GEO, Google AI Overviews and Large Language Models, and you want to actively shape them.
• They have a good sense for content, target groups and language, and can present complex topics in an understandable way.
• They work analytically, in a structured and independent manner, and derive concrete measures from data.
• Strong communication skills, team spirit, curiosity about new technologies and a hands-on mentality complete your profile.

Employee benefitsFinancial security

• Contractual benefits such as special payments and employee savings plans
• Company pension scheme
• Company health budget up to €300 annually
• Employee discounts (corporate benefits)

flexibility

• Flexible working hours with flextime model
• Mobile working

recreation

• 30 days of vacation per year
• Paid time off at Christmas and New Year's Eve
• Paid leave, e.g., for birth, marriage, or relocation.

Development & Cohesion

• Diverse further training opportunities
• organized health days
• Anniversary bonus (available after 5 years of service)
• Employees recruit employees with our attractive onboarding bonus of €1,500.

Health & Wellbeing

• Employee health insurance
• EGYM Wellpass
• JobRad FullService
• Water dispenser
• Sickness benefit supplement of up to 26 weeks
• Health initiatives such as active breaks and the Phileo app
• Use of our multi-purpose hall and teaching kitchen in Friedrichshafen for private purposes
•