Marketing Funnel & Demand Generation Specialist (Contract) at ARMSA Academy

Salford, England, United Kingdom -

Full Time

Start Date

Immediate

Expiry Date

19 Jul, 26

Salary

60000.0

Posted On

20 Apr, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

B2B marketing, Marketing funnel design, Marketing automation, Mailchimp, Campaign management, Data analysis, Audience segmentation, Lead generation, Performance reporting, Strategic planning, Content deployment, Funnel optimization

Industry

Business Consulting and Services

Description

Build a marketing engine for an industry that keeps people alive. Full autonomy. Real mission. North West base. £60,000 · Inside IR35 · Full-time · 3-month fixed term. This is a builder role, not a maintenance role. ARMSA Academy provides specialist safety and operations training for the renewable energy sector: wind, solar, and battery energy storage. We have operated for over two decades and hold an established reputation with developers, asset owners, OEMs, and O&M contractors across the UK and Europe We have a strong reputation, credible thought leadership content, and a growing pipeline of prospects. What we do not yet have is a structured inbound engine that consistently converts market interest into sales conversations. That is what this role exists to create: from the ground up, with a clear brief and real autonomy to execute it. You will inherit existing marketing assets, a contact database, and Mailchimp as your core platform. Your job is to turn those raw materials into functioning funnels, automated nurture sequences, and a segmented audience structure that generates measurable lead growth. At a Glance Salary: £60,000 · Inside IR35 Contract: Full-time, 3-month fixed term Location: Remote · North West England preferred Office days: Fortnightly co-working in Manchester Reports to: Khalida Suleymanova, Chief Implementation Officer What you will own Marketing Funnel Design · Design and build automated funnels aligned to priority audience segments Campaign Execution · Run marketing campaigns that nurture prospects toward enquiry Email Marketing and Automation · Build and manage campaigns in Mailchimp, including segmentation and automation sequences Audience Segmentation · Identify and structure key target audiences across asset owners, O&M contractors, and project developers Content Deployment · Position existing company content across funnel stages (content production is out of scope) Funnel Optimisation · Test and refine campaigns to improve engagement and conversion rates Performance Reporting · Provide campaign and funnel data for leadership review What this role is not The following are explicitly outside scope. We are naming them clearly so no one is surprised after they join. Technical content production Website management Event strategy Direct sales or deal closing First 90 Days Month One · Understand and Design Audit existing marketing assets, Mailchimp account, and contact database Review target audiences and existing materials Design funnel architecture for priority segments Month Two · Build and Launch Launch marketing funnels Implement automation sequences Begin generating engagement and early lead indicators Month Three · Optimise and Scale Optimise funnel performance from data Demonstrate measurable lead growth Provide recommendations for scaling the marketing function Required skills and experience Essential B2B marketing · demonstrable track record Marketing funnel design and implementation Marketing automation Strong Mailchimp expertise Campaign management Analytical, data-comfortable mindset An eye for detail Desirable Renewable energy, engineering, or technical sector familiarity CRM or marketing analytics tools Self-directed · comfortable with autonomy Collaborative in a small team environment Our Values · Behaviours, not slogans We have defined our values as specific behaviours we hold ourselves to account on. Not aspirations on a wall. 01 · Self-Awareness We question our own work, approach every challenge with a beginner's mind, acknowledge the limits of our competence, and share our thinking openly including when we get things wrong. 02 · Principled Leadership We give people the "why" behind decisions, have difficult conversations rather than avoiding them, anchor our choices in evidence, and change course when the evidence changes. 03 · Nurturing Human Potential We coach without judgement, create space for collective wisdom, celebrate progress, and build an environment where people feel safe to contribute fully. 04 · Decision Competence We communicate our strategic rationale, question underlying assumptions, seek input from those affected, and test ideas through focused experiments rather than assumption alone. How we measure success Growth in Marketing Qualified Leads (MQL) Growth in Sales Qualified Leads (SQL) Email engagement rates: open, click, reply Funnel conversion metrics Sales conversations generated from marketing activity If it goes well This is an initial 3-month fixed-term contract. If the engagement successfully establishes a functioning marketing engine and demonstrates measurable traction, the role may extend or evolve into a permanent position as Marketing Manager, Demand Generation Lead, or Head of Marketing. If you believe that safety and performance are two sides of the same coin and that your work can contribute to a safer, greener world, we would love to hear from you.

Responsibilities

You will design and build automated marketing funnels to convert market interest into sales conversations. This involves managing email automation, segmenting target audiences, and optimizing campaign performance to drive lead growth.