Marketing Growth Platforms - Applied AI at Meta

San Francisco, California, United States -

Full Time

Start Date

Immediate

Expiry Date

11 Apr, 26

Salary

178000.0

Posted On

11 Jan, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Growth Marketing, Generative AI, Prompt Engineering, Data Analysis, Marketing Insights, Creative Generation, Campaign Optimization, Change Management, Stakeholder Engagement, Cross-Functional Collaboration, SQL, Python, Data Visualization, Data-Driven Storytelling, Marketing Research

Industry

Software Development

Description

The Business Marketing Group (BMG) team connects businesses with their customers on Facebook, Instagram, WhatsApp, and Messenger to help them grow their businesses through solutions like pages, advertising, messaging, commerce and more. We succeed when we help our customers grow their business by leveraging our solutions. Our team is seeking a Growth Marketing Manager with expertise in generative AI, prompt engineering and driving measurable results through growth initiatives. In this role, you will partner with multiple internal teams including marketing, sales, data science, creative, and analytics teams to develop prompts and AI-led processes that increase the efficiency and effectiveness of growth marketing campaigns. You will independently use data and own analytical insights to measure and communicate impact, proactively iterating and looking for opportunities to scale. Acting as a thought leader for prompt engineering and growth marketing, you will rapidly earn trust and credibility with stakeholders. Responsibilities Design, develop, and test AI prompts for various growth marketing applications, including creative generation, marketing insights, and translations. Establish quality rubrics and facilitate prompt testing and QA workflows to ensure high-quality outputs Build partnerships with internal and external stakeholders, including marketing, analytics, and creative teams, to understand user needs and translate them into the development of prompts, AI tools, and/or processes. Facilitate regular cross-functional meetings to align on goals and track progress Design and implement test plans to measure the effectiveness of marketing campaigns and AI initiatives, providing data-driven insights to inform future campaign optimization Support the development of learning experiences, including workshops, training modules, and hands-on sessions, to drive adoption and sustained use of AI capabilities among marketing stakeholders Develop and execute a robust change management strategy to embed AI capabilities into marketing workflows, engaging stakeholders, developing communication plans, and providing continuous support to ensure sustainable impact and smooth transitions Collaborate with cross-functional teams to define requirements, scope, deliverables, and goals, ensuring alignment and effective project execution Minimum Qualifications 8+ years of experience in marketing or related field 1+ years of experience in prompt engineering or working with LLMs/generative AI tools for marketing use cases BA/BS degree or equivalent work experience Experience measuring the effectiveness and quality of LLM outputs Experience influencing, and providing direction to cross-functional teams, including performance marketing, engineering, data science, sales, product, and creative Preferred Qualifications Demonstrated experience of the generative AI landscape and Meta’s advertising and AI products 2+ years of experience in data analysis, marketing research, or a related field 1+ years of experience building generative AI agents for insights and data analysis Proven track record of data visualization and data-driven storytelling 1+ years of experience with SQL and/or programming skills in languages like Python or R is preferred $124,000/year to $178,000/year + bonus + equity + benefits

Responsibilities

The Growth Marketing Manager will design and test AI prompts for growth marketing applications and collaborate with various teams to align on goals. They will also implement test plans to measure campaign effectiveness and support the development of learning experiences for stakeholders.