Marketing Head at INSPIRIA KNOWLEDGE CAMPUS

, west bengal, India -

Full Time

Start Date

Immediate

Expiry Date

29 May, 26

Salary

0.0

Posted On

28 Feb, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Strategic Planning, Data-Driven Marketing, Digital Marketing, SEO/SEM, Social Media, Lead Generation, Funnel Optimization, Budget Management, Data Analytics, Brand Management, Communication, Market Research, CRM Systems, Marketing Automation, Team Leadership, ROI Analysis

Industry

Education Administration Programs

Description

The ideal candidate is a strategic, data-driven marketing leader with 5-7+ years of experience, ideally in the higher education sector. They possess a proven track record of developing comprehensive marketing strategies that directly increase student enrolment. Expertise in digital marketing (SEO/SEM, social media), lead generation, and admission funnel optimization is essential. This individual is an inspiring leader, capable of mentoring a team, managing a budget effectively, and using data analytics to drive decisions and demonstrate ROI. They are excellent communicators, skilled at brand management and building key relationships with stakeholders. Key Responsibilities: 1. Strategic Marketing Planning: Develop and implement strategic marketing plans aligned with the college’s enrolment goals and overall objectives. Conduct thorough market research and analysis to identify trends, opportunities, and competitive landscape. Define target audiences and develop effective marketing strategies to reach and engage them. 2. Student Admission & Lead Generation: Lead the development and execution of lead generation campaigns to drive student applications. Manage the admissions funnel, optimising conversion rates from inquiry to enrolment. Collaborate with the admissions team to ensure a seamless and positive applicant experience. 3.Digital Marketing & Social Media: Oversee the college's digital marketing efforts, including SEO/SEM, social media marketing, email marketing, and content marketing. Develop and manage engaging content for various digital platforms to enhance brand awareness and drive traffic. Analyse digital marketing performance and optimize campaigns for maximum ROI. 4. Brand Management & Promotion: Develop and maintain a strong brand identity and messaging that resonates with target audiences. Oversee the creation of marketing collateral, including brochures, website content, and promotional materials. Organize and manage college events, seminars, and workshops to promote the brand and attract prospective students. 5. Market Analysis & Competitive Intelligence: Conduct ongoing market research and competitive analysis to identify trends and opportunities. Monitor competitor activities and develop strategies to maintain a competitive advantage. Provide regular reports on market trends, competitor activities, and marketing performance. 6. Relationship Building & Networking: Build and maintain strong relationships with prospective students, parents, educational institutions, and industry partners. Represent the college at industry events, conferences, and networking opportunities. Foster positive relationships with alumni and current students to enhance brand advocacy. 7.Performance Measurement & Reporting: Establish key performance indicators (KPIs) to measure the effectiveness of marketing campaigns. Monitor and analyse marketing performance data to identify areas for improvement. Provide regular reports to senior management on marketing performance, enrolment trends, and market insights. 8. Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources and maximising ROI. Monitor marketing expenditures and provide regular budget reports. 9. Team Leadership & Development: Lead and mentor a team of marketing professionals, providing guidance, support, and professional development opportunities. Foster a collaborative and high-performance team environment. 10. Technology & Marketing Systems: Utilize marketing automation tools and CRM systems to streamline marketing processes and improve efficiency. Stay updated with the latest marketing technologies and trends. Oversee the colleges website, and ensure it is updated and functioning correctly. Requirements Bachelor's degree in Marketing, Business Administration, or related field required; MBA/PGDM in Marketing preferred. 8+ years of proven marketing leadership experience, ideally within the education sector. Expertise in digital marketing, lead generation, and brand management. Strong analytical and problem-solving skills. Excellent communication and interpersonal skills. Proficiency in marketing analytics tools and CRM systems.

Responsibilities

The role involves developing and executing strategic marketing plans aligned with enrolment goals, leading lead generation campaigns, and managing the entire admissions funnel to optimize conversion rates. Key duties also include overseeing digital marketing efforts, managing brand identity, conducting market analysis, and leading the marketing team.