Overview:
Keysight is on the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~15,000 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do.
Our powerful, award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. Diversity, equity & inclusion are integral parts of our culture and drivers of innovation at Keysight. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.
Responsibilities:
About Us: Keysight is a dynamic and innovative company dedicated to advancing technology in the AI/ML market. We provide design, emulation, and test solutions for network infrastructure and data center solutions. We seek a talented Marketing Initiative Manager to join our team and drive our marketing strategies to new heights.
Job Summary: The Marketing Initiative Manager will be responsible for planning, executing, and overseeing marketing initiatives that align with Keysight’s goals in the AI/ML market. This role requires a strategic thinker with a passion for marketing and a proven track record of successful campaign management.

Qualifications:

• Bachelor’s degree in Electrical/Electronics/ Computer Science, preferably with additional qualification in Marketing
• Minimum of 10 years of experience in technical marketing and campaign management for high-speed digital hardware and/or software products.
• Proven experience in managing marketing campaigns and initiatives.
• Strong analytical skills and ability to interpret data.
• Excellent communication and interpersonal skills.
• Proficiency in marketing software and tools.
• Creative thinking and problem-solving abilities.
• Ability to work independently and as part of a team

• Develop and implement marketing strategies and campaigns to drive AI/ML market growth.
• Analyze market trends and competitor activities to identify opportunities.
• Collaborate with cross-functional teams to ensure cohesive marketing efforts.
• Manage budgets and allocate resources effectively.
• Monitor and report on the performance of marketing initiatives.
• Optimize campaigns based on data-driven insights.
• Maintain strong relationships with external partners and stakeholders.
• Ensure brand consistency across all marketing channels.
• Drive trade shows, seminars, and webinars from a strategic and technical point of view, from obtaining a budget to execution.
• Create messaging, decide the right content (presentations, demos, or both), and develop promotion and follow-up plans.
• Responsible for all of North America, including Canada, for the AI/ML segment.
• The candidate can bae based anywhere in the mainland USA but needs to travel for the events.

Qualifications:

• Bachelor’s degree in Electrical/Electronics/ Computer Science, preferably with additional qualification in Marketing
• Minimum of 10 years of experience in technical marketing and campaign management for high-speed digital hardware and/or software products.
• Proven experience in managing marketing campaigns and initiatives.
• Strong analytical skills and ability to interpret data.
• Excellent communication and interpersonal skills.
• Proficiency in marketing software and tools.
• Creative thinking and problem-solving abilities.
• Ability to work independently and as part of a team.