Marketing Insights Researcher - Large Advertisers and Agency Partners at Meta
New York, New York, USA -
Full Time


Start Date

Immediate

Expiry Date

17 Oct, 25

Salary

188000.0

Posted On

18 Jul, 25

Experience

3 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

New Opportunities, Decision Making

Industry

Marketing/Advertising/Sales

Description

Our team is seeking a Marketing Insights Researcher to support the Global Audience Marketing (GAM) team of the Business Marketing Group (BMG). We are looking for a strategic thought leader who can translate audience understanding into strategic implications for BMG leadership. In this role, you will lead efforts to understand the audience landscape by designing and executing quantitative and qualitative research, with a focus on the ecosystem of large advertisers and agencies. You will translate the findings on audience needs and preferences to identify strategic opportunities, influence the group’s strategic direction, inform the development and execution of strategic marketing initiatives, and measure the impact of these marketing efforts.

MINIMUM QUALIFICATIONS:

  • Research Expertise: 6+ years of research experience. High degree of qualitative and quantitative research expertise, with the capacity to apply them in a business context to drive decision-making and raise salience of new opportunities
  • Strategic skills: Adept at navigating ambiguity, identifying strategic problems to solve, setting priorities, and driving learning agendas with minimal guidance

PREFERRED QUALIFICATIONS:

  • 7+ years research experience
  • 3+ years experience working in the digital advertising landscape and specifically with Meta’s suite of advertising and measurement products
Responsibilities
  • Develop the learning agendas for the audience ecosystem of large advertisers and agencies to inform strategy development and to support progress on business goals
  • Design and execute quantitative and qualitative research to support decision-making, strategic planning and shape marketing strategies, campaign development, product development, retail/channel strategy
  • Translate research findings into actionable insights with clear recommendations
  • producing highly effective communication that motivates people to apply learnings in marketing and across the organization
  • Collaborate with cross-functional teams to define requirements, scope, deliverables and goals
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