MINIMUM QUALIFICATIONS

• Research Expertise: 8+ years of research experience. Mastery of qualitative and quantitative methods, with the ability to apply them in a business context to inform decision-making
• Marketing Expertise: Proven expertise in shaping insights-driven marketing campaigns and product launches from definition to execution, with a focus on shaping strategy, driving alignment, and delivering business outcomes
• Strategic Leadership: Resolves ambiguity, drives cross-functional alignment. Experience convening stakeholders and drive decision making in ambiguous or evolving contexts. Track record of thriving in time-sensitive environments

PREFERRED QUALIFICATIONS

• 12+ years of research experience
• Experience in the technology space
• Experience in leading insights-focused campaigns/product launches from definition to execution, driving impact and influencing product and marketing decision-making
• Experience with hardware, consumer packaged goods, or other physical products
• Experience in brand building and brand strategy development
• Experience thinking holistically/creatively in addition to technically/analytically
• Experience collaborating proactively and effectively with a broad variety of partners
  For those who live in or expect to work from California if hired for this position.

• Identify opportunities and develop the learning agendas (in collaboration with other functions such as User Experience Research (UXR), Data Science, Creative) to support progress on business goals
• Responsible for framing strategy decisions, driving alignment, and unblocking progress – ensuring the right conversations are happening and marketing is set up to succeed
• Design and execute quantitative and qualitative research to support decision-making, strategic planning and shape marketing and brand strategies, campaign development, product development, retail amd channel strategy
• Translate research findings into actionable insights with clear recommendations
• producing highly effective communication that motivates people to apply learnings in marketing and across the organization