1. MARKETING & CONTENT CREATION

• Create and manage content across key platforms including Instagram, Facebook, TikTok, and Google Business Profile.
• Film and edit Reels showcasing treatments, skincare tips, client journeys, and behind-the-scenes moments (e.g. TuneFace, facials).
• Develop and maintain a monthly content calendar, working closely with management to align posts with seasonal promotions and clinic goals.
• Write compelling captions, social media posts, and promotional messages that reflect Lapeau Medispa’s voice and branding.
• Capture and edit before & after photos, client testimonials, and short-form video content for digital use.
• Design simple and on-brand visuals using Canva or AI-powered tools for social posts, story templates, and event flyers.
• Update website content as needed, such as adding new treatments, promotions, or blog posts.
• Monitor content performance using platform insights (e.g. Instagram Insights, Meta Business Suite), and prepare regular reports on engagement and reach.

4. BRAND & CUSTOMER EXPERIENCE

• Maintain brand consistency across all touchpoints — including social media, website, emails, printed materials, and in-clinic displays — ensuring all communication reflects Lapeau Medispa’s tone, aesthetic, and premium standards.
• Monitor and manage online reviews on Google and Facebook by:
• Prompting happy clients to leave 5-star reviews
• Responding to all reviews politely and professionally
• Highlighting positive reviews on social media or the website to build trust
• Support in-clinic promotions and client experiences by:
• Helping organise special events such as open days, skin analysis weeks, or product launches
• Preparing promotional signage, flyers, or social posts for seasonal offers
• Assisting with décor, gift bags, or refreshments to enhance the customer experience during events
• Ensure a positive, consistent customer journey — from the first Instagram message to the final check-out at reception.
  Job Types: Part-time, Casual
  Pay: $25.00 – $35.00 per hour

Benefits:

• Employee discount
• Work from home

Experience:

• Marketing: 2 years (Preferred)

Work Authorisation:

• Australia (Preferred)

Work Location: Hybrid remote in Malvern VIC 314

Please refer the Job description for details