Marketing Lead at Caddi

Seattle, Washington, United States -

Full Time

Start Date

Immediate

Expiry Date

15 Apr, 26

Salary

130000.0

Posted On

15 Jan, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

B2B Marketing, GTM, Sales Collaboration, Communication Skills, Execution Skills, Testing, Learning, Outbound Sales, Professional Services Marketing

Industry

Software Development

Description

We’re hiring our first Marketing Lead to build and run marketing at an early-stage B2B startup selling to professional services firms (starting with law firms and financial advisors). This role is about helping the company learn how to sell and creating demand that turns into real sales conversations. You’ll work closely with the founders and sales team to shape positioning, support outbound efforts, and test GTM motions that actually work in a relationship-driven market. It’s a hands-on, early-stage marketing role where success is measured by clarity, momentum, and pipeline.What You’ll Do What You’ll Do - Partner Closely With Sales Work directly with AEs and founders to support pipeline creation Translate real sales conversations into sharper messaging and campaigns Build marketing that enables outbound, follow-ups, and deal progression - Run Early GTM & Demand Experiments Design and execute GTM initiatives across channels (content, email, partnerships, events, founder-led efforts, etc.) Test different ways to reach and engage buyers and double down on what works Own the learning loop: what resonates, what doesn’t, and why - Own Positioning & Core Marketing Assets Help define and refine ICPs, use cases, and positioning Own website messaging, decks, one-pagers, case studies, and lightweight content Ensure sales always has clear, usable materials - Build the Marketing Foundation Establish simple systems for tracking meetings, pipeline influence, and outcomes Create a repeatable marketing rhythm appropriate for a seed-stage company Support founder-led marketing and thought leadership where useful 3–6 years of experience in B2B marketing, GTM, or revenue-adjacent roles Experience working closely with sales in an early-stage or fast-growing environment Comfort operating with ambiguity and building from scratch Strong communication and execution skills Bias toward action, testing, and learning Experience at a seed or Series A startup Familiarity with outbound sales motions Experience marketing to professional services (law, finance, consulting, etc.) Early Marketing role with meaningful ownership Competitive base salary: $100,000 – $130,000 Meaningful early-stage equity Medical (platinum PPO), dental, and vision — 100% covered for employees; subsidized dependents In-person, fast-paced environment with a technical, ambitious, mission-driven team

Responsibilities

The Marketing Lead will partner closely with the sales team to create pipeline and refine messaging. They will also run go-to-market experiments and build the marketing foundation for the startup.