About the job

Marketing & Lead Generation Specialist

At Archer Recruitment, we specialise in IT Recruitment, partnering with clients across regulated sectors and delivering top-tier IT talent. Our Business Development team have an exceptional close rate; put us in the room with the right decision-maker, and we close the deal. The challenge isn't winning clients; it's getting in front of more of them.

That’s why we’re creating our first dedicated marketing role. This is a standalone growth engine built to fill our pipeline with high-value prospects. You won't be managing general brand awareness or vanity metrics; you’ll be measured on the numbers that drive the business: Meetings, New Clients, and Revenue Generated.

Why Join Us?

• Complete Ownership & Autonomy: As our first marketing hire, you get to run the show. You'll build the playbook from scratch without red tape, having total freedom to test, execute, and own the function.
• Fuel European Expansion & Scale: Play a central, direct role in helping us scale the business and expand our footprint deeper across European markets.
• Direct Commercial Impact: See the immediate results of your work. You'll work in close, high-touch collaboration with our Managing Director and BD teams, where every campaign directly drives revenue.

What You’ll Do

• Scale Organic Inbound: Optimise search terms and landing pages, actively drive traffic to our internal assets, and automate CRM lead routing to Business Development.
• Execute ABM & Sales Enablement: Launch targeted campaigns on LinkedIn and email aligned with the Business Development target accounts, while creating high-converting sales collateral.
• Report on Commercial Pipeline: Track conversion rates, meeting volumes, and bottom-line revenue to prove clear marketing-sourced contribution.

What We’re Looking For:

• B2B Demand Gen Expertise: Track record of running successful ABM and demand generation campaigns tied to sales targets in recruitment or professional services.
• Hands-On & Tech Proficient: Highly comfortable using LinkedIn, email automation, GA4, Search Console, and CRM tools to drive and track pipeline.
• Commercial Writer & Self-Starter: Exceptional writer able to ghostwrite for leadership, translate market insights into content, and work independently as our first marketing hire.
•