Marketing Lead at H&M Group

Stockholm, , Sweden -

Full Time

Start Date

Immediate

Expiry Date

22 Mar, 26

Salary

0.0

Posted On

22 Dec, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Strategic Marketing, Leadership, Project Management, Media Planning, Content Orchestration, AI-Powered Tools, Budget Allocation, Performance Prediction, Collaboration, Communication, Organizational Skills, Insights-Driven Planning, Customer Segments, Retail Fashion, Complex Calendars

Industry

Retail

Description

Job Description WHAT YOU’LL DO As a Marketing Lead for H&M Brand, you will be a key player in setting and delivering the overarching marketing strategy and quarterly plans that drive our brand forward. You’ll own one quarter at a time—defining the strategy, plan and budget—and ensure end-to-end delivery. Your work will be based on insights and business priorities, collaborating closely with analytics and insights teams, marketing leads, and regional marketing teams. You’ll create clear, actionable plans and briefs for Creative Production, Media and PR teams, ensuring content and campaigns align with brand objectives. This role offers significant autonomy and requires strategic thinking, strong project leadership, and the ability to stand firm when plans need protection. You’ll also drive follow-up and feedback loops to keep execution on track. WHO YOU'LL WORK WITH You’ll work alongside other marketing leads, Head of Marketing Steering, insights managers and a highly collaborative marketing leadership team. Together, you’ll partner with creative, media, and PR teams to bring strategies to life. WHO YOU ARE We are looking for people with… A minimum of 8+ years of strategic marketing experience, balancing long-term vision and short-term objectives A minimum of 5+ years of leadership experience, with previous reporting line max two layers from CMO (or similar) Proven track record in developing and executing marketing strategies aligned with business goals Ability to leverage AI-powered tools to identify high-impact strategies, optimise budget allocation and predict performance outcomes Proven ability to set and execute marketing strategies across multiple markets and channels Strong knowledge of media planning and content orchestration Experience working with diverse target groups and complex calendars Excellent project management skills and ability to ensure plans are delivered end-to-end And people who are… Open, positive and collaborative—100% a team player Confident engaging with senior leadership and influencing decisions Humble, curious and eager to learn Proactive and communicative, with strong organisational skills Preferred background: Global experience in retail fashion or lifestyle brands Exposure to companies with multiple customer segments Familiarity with insights-driven planning and budget allocation WHO WE ARE H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make. We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future. WHY YOU’LL LOVE WORKING HERE At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe. JOIN US Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are. Take the next step in your career together with us. The journey starts here. Apply now and upload your CV via the link. Please note: Interviews will start after 7 January 2026 *We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.

Responsibilities

As a Marketing Lead, you will define and deliver the marketing strategy and quarterly plans for the H&M Brand. You will collaborate with various teams to ensure that content and campaigns align with brand objectives.