Marketing Lead / Head of Growth at CreateIT

London, England, United Kingdom -

Full Time

Start Date

Immediate

Expiry Date

21 Apr, 26

Salary

0.0

Posted On

21 Jan, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Growth Strategy, Community Building, Lifecycle Marketing, Monetisation, Email Marketing, CRM, Conversion Optimisation, Data Analysis, Crypto Knowledge, Fintech Experience, Community Management, Partnership Development, Referral Programs, Segmentation, Retention Strategies, Influencer Collaboration

Industry

IT Services and IT Consulting

Description

🚀 Marketing Lead / Head of Growth | London (UK), Remote 🚀 We’re looking for a Marketing Lead / Head of Growth to own growth end-to-end for an early-stage crypto / fintech / neobank product (cards, self-custody, memberships, credit-like mechanics).This is not a pure performance role. The core focus is community-led growth, Twitter/X, lifecycle funnels, and monetisation, working with crypto-native, trader and high-intent audiences. ✔️ Compensation: Fixed + performance bonus, equity/options for the right candidate ✔️ Format: Full-time, remote ✔️ Location: London, UK (required) ✔️ About the Role & the Product: An early-stage regulated or semi-regulated crypto-fintech product combining cards, custody, memberships and credit-like mechanics. Your mission is to build sustainable growth through community, trust, incentives and lifecycle marketing, not CPI-driven installs. You will work closely with product and founders to design and scale: community → activation → usage → monetisation → retention ✔️ Key Responsibilities: • Own growth strategy end-to-end • Define growth priorities across community, lifecycle, partnerships and funnels • Work directly with founders and product team on activation, retention and monetisation • Build and scale brand and founder-led presence on Twitter/X • Grow and activate crypto-native and trader communities • Launch and manage communities across Telegram, Discord, Reddit and private groups • Collaborate with crypto and trading influencers, KOLs and opinion leaders • Build partnerships with crypto projects, trading communities, funds and ecosystems • Design referral programs, XP systems and incentive mechanics • Build and optimise email and CRM funnels: onboarding, activation, deposit → usage → monetisation • Work with lifecycle tools (email, push, in-app) • Implement segmentation, behavioural triggers and retention flows • Drive conversion optimisation and cohort-based growth • Continuously improve funnel economics • Understand and oversee paid ads in regulated environments (Meta, Google, TikTok) — not the main focus • Track and optimise: CAC / LTV, retention, payback periods, funnel economics • Use data to guide growth and monetisation decisions • 5+ years of experience in growth or marketing leadership • Strong background in crypto, fintech, Web3, prop trading or trading platforms • Hands-on experience building and scaling communities, especially Twitter/X • Deep understanding of trader psychology, incentives and monetisation • Experience working with regulated or semi-regulated financial products • Proven ability to build funnels personally, not just manage agencies • Experience in: prop trading firms, trading platforms, brokerages, exchanges or similar products • Experience marketing products for: traders, crypto power users, financially sophisticated audiences • Strong understanding of retention mechanics and monetisation strategies What We Are NOT Looking For: • Pure performance marketers • CPI / installs-focused profiles • Agency-only backgrounds • No experience with crypto, trading or regulated products • Own growth strategy with real influence on product direction • Build community-led growth from the ground up • Work on a crypto-fintech product with serious monetisation depth • High autonomy, direct impact, and long-term upside via equity

Responsibilities

The Marketing Lead / Head of Growth will own the growth strategy end-to-end, focusing on community-led growth and lifecycle marketing. Responsibilities include building and scaling brand presence, managing communities, and optimizing funnels for activation and retention.