INTERNET MATTERS

Internet Matters is a not-for-profit organisation committed to helping parents and professionals to keep children and young people safe online.
We are one of the leading online safety organisations in the UK, working with major global brands including founding members BT/EE, Sky and Virgin Media O2 as well as partners such as TikTok, Samsung and Roblox.
We’re here to offer the best advice and information available to help parents, carers and professionals engage in the online lives of children and young people, empowering them to manage the risks they may face online.

BACKGROUND TO REQUIREMENT

Children face significant issues when they are online, such as contact from strangers, exposure to inappropriate content and bullying, with over 70% experiencing some kind of harm. Negative headlines about the dangers children can be exposed to have become more frequent, and in parallel successive governments are taking steps to tackle the issues through increased regulation.
Internet Matters has a high profile and strong reputation in the online safety space. Internet Matters is seen as a trusted source of information and advice by parents and teachers to guide them through the complexities of the digital world. 41% of parents are aware of us, and 93% take positive action after visiting our website.
We strive to be the ‘Trusted Voice’ in representing the views of parents and families and we are frequently asked to share our expertise with a variety of media outlets. We use our programme of ongoing research to inform regular marketing campaigns which support parents with advice and guidance to keep their family safe online, and many of these campaigns are developed in collaboration with our members and partners.
We are seeking an experienced Marketing Lead to work within our marketing team to lead a variety of marketing activities including leading the development of selected Internet Matters marketing campaigns, selected partner relationships and marketing activation activity and managing inbound media enquiries.
This varied role requires a proactive self-starter who is solution-focussed and can work effectively cross-functionally with internal teams and independently with our partners. Additional responsibilities include curating parent and partner facing newsletters and managing the design of reports, as well as ad hoc support for other members of the marketing team.

QUALIFICATIONS

Degree educated or 5+ years compensating work experience

SKILLS AND EXPERIENCE - ESSENTIAL

• Direct experience of independently leading multi-channel marketing campaigns from conception through to evaluation
• Strong communication skills and experience of leading and managing external relationships
• Direct experience of managing a press office and dealing with media contacts
• Direct experience of using a PR coverage tracking platform
• Direct experience of working in or with external agencies including media, creative/design and PR
• Direct experience in creating newsletter content
• Direct experience of creating video content
• Proactive self starter who is comfortable working independently
• Ability to effectively lead meetings
• Branding and communications expertise
• Strong understanding of digital marketing and social media
• Entrepreneurial with ability to spot opportunities and develop ideas into proposals
• Innovative with ability to understand/evaluate new marketing channels
• Ability to understand technology in the online safety space and to tailor content for different audiences
• Strong relationship building and written/verbal communication skills
• Highly organised, tenacious, proactive, confident and driven with excellent attention to detail
• Ability to work to tight deadlines and manage own time
• Experience of delivering projects via collaboration with partners/colleagues
• Experience of working in a dynamic environment, and ability to deal with change and ambiguity

SKILLS AND EXPERIENCE - DESIRABLE

• Not for profit/charity sector experience
• Motivated by the organisation’s purpose of keeping families safe online
• Experience in using DotDigital or similar email marketing platform
  IMPlease send a copy of your CV and a covering note explaining your interest in and suitability for the role to apply@internetmatters.org.
  Job Type: Full-time
  Pay: £40,000.00-£42,000.00 per year

Ability to commute/relocate:

• London EC4V: reliably commute or plan to relocate before starting work (required)

Experience:

• Marketing: 5 years (required)
• Relationship management: 3 years (required)

Work Location: Hybrid remote in London EC4V
Application deadline: 31/08/2025
Reference ID: IM/Marketing Lead
Expected start date: 15/10/202

This role will sit within the Marketing team, reporting to the Head of Campaigns, and will work collaboratively with all other departments. Core responsibilities of the role will be:
Campaign Delivery
· Working with the Head of Campaigns, be responsible for selected marketing campaigns to parents, including overall project management, cross-departmental briefings, development of messaging/creative approach, creation of comms plan, management of budget and delivery of all elements
· Manage PR activity to support key campaigns including media bookings and briefing spokespeople
· Develop and create social media content as required for campaigns and on an ad hoc basis
· Monitor KPIs during campaigns and deliver robust post campaign analysis.
Partner Relationship Management
· To own Internet Matters’ relationship with selected partners including regular meetings, status updates and reporting, with the ability to engage at a senior level
· To project manage delivery of defined scopes of work across the organisation
· Working with the Head of Campaigns and Partner Relations, be responsible for the planning and delivery of co-branded marketing campaigns
· To understand each partner’s areas of interest and identify opportunities for additional activation opportunities
Press Office
· To manage incoming requests from media outlets, selecting suitable opportunities, identifying/briefing spokespeople, and recording/evaluating coverage
· Creating monthly reporting on coverage achieved, using Onclusive tracking platform
Other responsibilities
· Offer support across the wider Marketing Team as required to ensure we deliver on our priorities
· Curation of parent-facing newsletters including copywriting and newsletter build using DotDigital
· Management of regular communications to Partners including newsletters and content briefings
· Managing production of Internet Matters reports including briefing, image selection, fit with brand guidelines, accuracy of content and proof reading