Here at Appian, our core values of Respect, Work to Impact, Ambition, and Constructive Dissent & Resolution define who we are. In short, this means we constantly seek to understand the best for our customers, we go beyond completion in our work, we strive for excellence with intensity, and we embrace candid communication. These values guide our actions and shape our culture every day. When you join Appian, you’ll be part of a passionate team that’s dedicated to accomplishing hard things.
Appian is seeking an Industry Strategy Marketing Lead to own the messaging and marketing strategy for Life Sciences, one of our fastest growing market segments. This person will partner with Sales, Marketing, Product Management, Customer Success, and other GTM functions to drive awareness and demand for the Appian platform in Life Sciences and its sub-markets. They will create holistic industry marketing strategy plans, coordinate across departments to execute those plans, and measure and report on program effectiveness against pipeline and revenue goals.
This role is based at our headquarters in McLean, Virginia. Appian was built on a culture of in-person collaboration, which we believe is a key driver of our mission to be the best. Employees hired for this position are expected to be in the office 5 days a week to foster that culture and ensure we continue to thrive through shared ideas and teamwork. We believe being in the office provides more opportunities to come together and celebrate working with the exceptional people across Appian.

Responsibilities and Skills:

• Lead global marketing programs for Life Sciences, ensuring alignment with sales initiatives and business goals.
• Provide strategic global industry messaging, positioning, and direction to other marketing teams (including content, field, partner, etc.) to ensure consistency across campaign activities.
• Develop an in-depth understanding of customer needs and industry trends, partnering with our Life Sciences sales leaders to craft a compelling story about the unique value Appian delivers for the Life Sciences industry.
• Define a global marketing strategy for capturing the mindshare of our target buyers within the Life Sciences and Pharmaceutical segments.
• Create holistic marketing plans to generate awareness and drive quality leads for the Sales team. Work with Digital Marketing, Events, and Field Marketing teams to coordinate, execute, and amplify pipeline-generating programs.
• Apply rigor, discipline, and an analytical mindset to program measurement against pipeline and revenue goals; optimize program delivery for maximum impact.
• Act as the central point of contact across GTM functions to drive stakeholder buy-in and ensure the success of marketing efforts for Life Sciences.

Qualifications:

• 7+ years of industry marketing or marketing management experience in B2B SaaS environments; prior Life Sciences, Pharmaceutical, and/or Healthcare experience strongly preferred.
• Excellent writing skills, including the ability to express technical concepts in the form of crisp, value-based messages.
• An analytical mindset and the ability to use data to inform program planning, execution, and optimization.
• A proven track record of developing strategies and tactics to drive brand awareness and demand generation within specific target segments or verticals.
• An ability to operate as a strong cross-departmental leader to set vision and direction, drive toward action and follow-through, and hold key stakeholders accountable.
• Demonstrated ability to work across functions, be a team player and thrive in a highly collaborative and matrixed environment.
• Experience with related technologies, including business process management (BPM), robotic process automation (RPA), artificial intelligence (AI), case management, CRM, Platform-as-a-Service (PaaS), and enterprise mobile — as well as Insurance-specific systems such as policy administration, claims, and underwriting — a plus.
• BA/BS degree or equivalent in a relevant discipline.

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• Lead global marketing programs for Life Sciences, ensuring alignment with sales initiatives and business goals.
• Provide strategic global industry messaging, positioning, and direction to other marketing teams (including content, field, partner, etc.) to ensure consistency across campaign activities.
• Develop an in-depth understanding of customer needs and industry trends, partnering with our Life Sciences sales leaders to craft a compelling story about the unique value Appian delivers for the Life Sciences industry.
• Define a global marketing strategy for capturing the mindshare of our target buyers within the Life Sciences and Pharmaceutical segments.
• Create holistic marketing plans to generate awareness and drive quality leads for the Sales team. Work with Digital Marketing, Events, and Field Marketing teams to coordinate, execute, and amplify pipeline-generating programs.
• Apply rigor, discipline, and an analytical mindset to program measurement against pipeline and revenue goals; optimize program delivery for maximum impact.
• Act as the central point of contact across GTM functions to drive stakeholder buy-in and ensure the success of marketing efforts for Life Sciences