ABOUT UPWAY

At Upway, we’re building the world’s leading marketplace for refurbished e-bikes.
In just three years, we’ve brought more than 50,000 e-bikes back to life and we are just getting started.
Our mission: make electric mobility accessible to everyone.
How? By sourcing and professionally refurbishing the best e-bikes on the market in combining premium quality, affordability, and sustainability.
Germany has become our #1 market. To continue growing fast, we’re looking for an ambitious Marketing Lead to take our brand, growth, and local presence to the next level.

WHAT WE’RE LOOKING FOR

We are looking for someone with a strong sense of ownership, an analytical mindset, and a passion for building brands that people love.

Specifically, we’re looking for:

• 5+ years of experience in marketing, growth or brand, ideally in a DTC, e-commerce, or startup environment
• A strategic thinker with hands-on execution skills and a strong understanding of performance marketing
• Experience leading teams or complex projects
• Fluency in both German (native) and English

• Creativity, resilience, and a test-and-learn mindsetGenuine interest in sustainability, mobility, or circular economy

• Don’t meet 100% of the criteria? That’s okay. If you’re excited about the role and our mission, we’d still love to hear from you.

ABOUT UPWAY

At Upway, we are making electric mobility accessible to everyone. We are looking for high intelligence, high energy and high integrity people to join us on an exciting journey and reshape mobility with us.
Our mission is to make e-bikes the norm, redefining how the world moves. As the global leading platform for certified pre-owned and refurbished e-bikes, we proudly serve customers across eight countries, including France, Germany and the US.
We are an international company and operate from Paris, Antwerp, Berlin, Dusseldorf, Los Angeles, Amsterdam and New York. In just three years, we achieved a fast paced growth, ambitious expansion and secured $65M+ from leading investors, including Sequoia, Exor Seed, Korelya Capital & GFC.

• Developing and implementing a full-funnel marketing strategy tailored to the German market
• Managing and scaling campaigns across key channels (SEA, Paid Social, Email, Influencer, PR, OOH, etc.)
• Defining and refining Upway’s positioning in Germany and making us the go-to destination for refurbished e-bikes
• Managing and optimizing growth KPIs such as CAC, CPS, ROI
• Collaborating closely with our global performance and product teams, as well as with local ops and logistics
• Building and leading a small local marketing team
• Continuously testing new formats, partnerships, and creative idea