Marketing Lead at moomoo

Hong Kong, Hong Kong Island, Hong Kong S.A.R. -

Full Time

Start Date

Immediate

Expiry Date

25 Mar, 26

Salary

0.0

Posted On

25 Dec, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Strategic Thinking, User Acquisition, Market Analysis, Event Planning, Data Analysis, Creative Aesthetics, Conversion Optimization, Operational Efficiency, Collaboration, User-Centric Thinking, Financial Industry Knowledge, Traffic Acquisition, Growth Models, Problem Solving, Resource Management, Customer Insight

Industry

Financial Services

Description

Possess strong commercial strategic thinking, capable of deeply understanding market strategic objectives and translating them into concrete marketing plans. Responsible for user acquisition growth in the Hong Kong region, adjusting growth strategies based on channel characteristics and driving resources to achieve targets. Utilize financial content and event planning as key levers, aligning with integrated marketing strategies across regions to develop comprehensive promotion plans and ensure implementation. Demonstrate user insight and corresponding creative aesthetics, accurately identifying customer pain points and extracting key messages to integrate into channel strategies. Focus on the full funnel from exposure to final conversion, matching budgets with front-end traffic characteristics, continuously iterating, and improving conversion rates across different traffic channels. Abstract and summarize scalable growth operational capabilities, learn from successful practices in various regions, and enhance operational efficiency. Collaborate closely with front-end market, R&D, and design teams, apply user-centric thinking, and empower business growth across regions. 7+ years of experience in user growth, with knowledge of the financial industry preferred, especially in high-net-worth client wealth management, asset management, or banking. Familiar with user acquisition channels and traffic characteristics in Mainland China and Hong Kong, and well-versed in internet product growth models. Strong curiosity about growth and traffic conversion, with sensitivity to various traffic acquisition methods. Proficient in data analysis, making decisions based on experiments and data to achieve rapid iteration and optimization. Possess strong systematic thinking, adept at identifying core issues and solving them effectively, including leveraging existing resources to achieve goals.

Responsibilities

The Marketing Lead is responsible for user acquisition growth in the Hong Kong region and must develop comprehensive promotion plans aligned with integrated marketing strategies. They will also focus on optimizing conversion rates and enhancing operational efficiency by learning from successful practices across regions.