Marketing Lead - New Developments at Anglicare Sydney

, , Australia -

Full Time

Start Date

Immediate

Expiry Date

06 Jul, 26

Salary

0.0

Posted On

07 Apr, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing strategy, Campaign management, Project management, Digital marketing, Lead generation, Stakeholder management, Market analysis, Competitor analysis, Budget management, Communication skills, Agency management, Strategic planning, Customer experience, Storytelling, Analytical skills, Influencing

Industry

Non-profit Organizations

Description

Lead marketing that brings new communities to life As Marketing Lead, you’ll play a pivotal role in bringing brand new retirement living communities to market — supporting sales outcomes while strengthening Anglicare’s reputation for care, quality and community. Do you want a career that truly means more? At Anglicare Sydney, we combine purpose, professionalism and impact — creating communities where older people can thrive. We are a well-respected not-for-profit with a proud 170-year history of supporting society’s most vulnerable. Each year, we deliver life changing outcomes for more than 40,000 people. As we continue to grow and invest in new Seniors Communities, strategic, customer focused marketing is critical to achieving strong sales, occupancy and long-term success. Your Opportunity This role sits within the Seniors Communities Marketing team and is responsible for the end-to-end planning, execution and evaluation of marketing strategies for new retirement living developments. You will lead go to market activity across the full development lifecycle — from early feasibility and prelaunch through to sales campaigns and postlaunch activity — ensuring each development is positioned strongly in market and achieves sales and occupancy targets. Working across digital, print, PR, events, partnerships and onsite activations, you’ll deliver integrated campaigns that generate qualified leads, support conversion and create meaningful connections with future residents and their families. With collaboration, insight and impact at the centre of your work, you will: Lead the development and delivery of integrated marketing strategies for new developments Deliver campaigns across digital, print, PR, events, partnerships and onsite activations Partner closely with Sales, Development and Operations to align marketing with project milestones and sales goals Conduct market and competitor analysis to inform positioning, pricing and product mix Manage agencies, creative partners, media and suppliers to deliver high-quality outcomes Build community partnerships and support community consultation and engagement activities Prepare, manage and track campaign budgets, ensuring effective use of resources Monitor and report on campaign performance, ROI and lead to sale conversion Champion customer first storytelling and exceptional customer experiences across all touchpoints What you’ll bring You are a commercially minded and creative marketing professional who enjoys working in complex, project based environments. You balance strong marketing discipline with collaboration, insight and a genuine passion for creating meaningful community outcomes. You will bring: Tertiary qualifications in Marketing, Communications or a related field Minimum 5 years’ experience in marketing, ideally within property, retirement living or development sectors Proven experience delivering integrated campaigns with measurable sales outcomes Strong knowledge of digital marketing platforms and lead generation strategies Experience managing external agencies, suppliers and multiple stakeholders Strong project management, organisational and analytical skills Excellent communication skills and the ability to influence and collaborate effectively A genuine interest in seniors living and community focused outcomes A willingness to travel across multiple sites Sydney-wide (reimbursed for travel) Why Anglicare? At Anglicare, we provide meaningful opportunities and choice — for the people and communities we serve, and for the people who work with us. You’ll be part of a values led organisation that offers stability, flexibility and the opportunity to make a real difference. Our people come from all faiths and backgrounds, united by a shared commitment to serving others with integrity, compassion and excellence. In addition, you’ll enjoy: Flexible work options to support work–life balance (2days in the office | 3 days WFH) Salary packaging benefits — up to $15,900 tax-free income plus $2,650 for meals and entertainment Ongoing professional development and learning opportunities Exclusive discounts with over 400 retailers Employee Assistance Program and Fitness Passport with access to over 800 gyms Are you ready for a career that means more? To apply, click the Apply button and submit your resumé and a cover letter. All applicants will receive a response. Anglicare is committed to building a diverse and inclusive workforce. We strongly encourage applications from Aboriginal and Torres Strait Islander peoples, and people of all ages, genders, abilities and cultural backgrounds. Application Close Date: April 28, 2026 Do you want a career that means more? We bring the strength, the support and the strategy to make it happen. At Anglicare, we’re building a future where every voice counts. We celebrate diversity, champion equity, and foster a culture of belonging - because your unique perspective helps shape stronger communities. Joining our team means becoming part of a values-led community, committed to transforming lives across aged care, housing, mental health, disability and family services. Here, you'll find the stability and support to build a meaningful career while making a positive impact in the lives of our society’s most vulnerable people. Because your passion for helping others deserves a home where it can truly flourish. Anglicare is where you can do the best work of your life. Your rewards and benefits We believe that caring for others starts with caring for our people. Because you put so much heart into helping the most vulnerable in our community, we're committed to supporting you to thrive both professionally and personally. Here, we recognise that meaningful work deserves meaningful support. So, we've designed a comprehensive package of rewards and benefits that reflect our values and make a real difference to your life. We support your career by investing in your growth, balance and security through professional development opportunities. We also offer competitive salary packaging, wellbeing programs and generous discounts for you and your family. Staff Rewards Enjoy access to our staff rewards portal, with exclusive discounts to over 400 retailers, free wellbeing resources and more. Salary Packaging Pay less tax on your income and increase your take-home pay! With salary packaging, up to $15,900 of your income is tax free. You can also spend up to $2,650 on accommodation, meals and entertainment… tax free! Employee Assistance Program At Anglicare, we care about your mental wellbeing, both at work and at home. Our confidential Employee Assistance Program provides free counselling as you need it. Employee Referral Program Be rewarded with a $1,200 incentive every time you help us find the right person for a permanent role! Simply go to our careers page, refer a friend for a permanent role, and if they're hired, you’ll receive an additional $1,200 (taxable) payment when they reach six months of service. Formal Recognition The Performance Review process supports your professional goals through ongoing conversations and feedback from your manager. Your Annual Review Conversation provides an opportunity to formally recognise and reward outstanding performance through career progression, skill development and secondment.

Responsibilities

Lead the end-to-end planning, execution, and evaluation of integrated marketing strategies for new retirement living developments. Partner with internal teams to align marketing activities with project milestones, sales goals, and occupancy targets.