Position PurposeThe Senior Manager, Marketing is accountable for defining and driving the commercial vision, brand strategy, and lifecycle management of products across the Europe & International portfolio. The role serves as the strategic marketing lead for assigned brands and franchises, ensuring strong commercial positioning, launch readiness, revenue growth, and long-term value creation. This position acts as the commercial voice across cross-functional teams and translates portfolio opportunities into executable commercial strategies that drive business results. The role works closely with Commercial Leads, Commercial Operations, Medical, Regulatory, Supply Chain, Finance, and Franchise Portfolio Managers to maximize product value throughout the lifecycle.Role summary:Strategic marketing engine for Europe & International, connecting portfolio choices, brand strategy, launch readiness, and execution discipline.Key ResponsibilitiesCommercial Strategy & Brand Leadership

• Define and lead the commercial vision and execution strategy for assigned products and franchises.
• Develop long-term brand strategies, portfolio plans, and commercial roadmaps.
• Lead annual brand planning processes and ensure alignment with corporate objectives.
• Assess market opportunities, competitive dynamics, customer needs, and evolving healthcare environments to inform strategy. · Drive lifecycle management strategies to maximize long-term asset value.
• Serve as the commercial voice in franchise and portfolio discussions.
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