Marketing Lead - REMOTE at Jobgether

, West Virginia, United States -

Full Time

Start Date

Immediate

Expiry Date

27 Jun, 26

Salary

0.0

Posted On

29 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Market Research, Product Development, Brand Awareness, Customer Engagement, Strategic Marketing Plan, Budget Management, Product Launch, Market Analysis, Oral Presentation, Written Communication, Financial Analysis, Cross-functional Teamwork, Healthcare Information Technology, SEO, SEM, Digital Marketing

Industry

Internet Marketplace Platforms

Description

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Marketing Manager - REMOTE. In this role, you will play a pivotal part in shaping the marketing strategy for Health Information Technology. Your efforts will contribute significantly to revenue goals and profit targets while fostering collaboration across a multidisciplinary team. You will lead market research initiatives to inform product development, ensuring we meet the ever-evolving needs of our customers. Engaging with key opinion leaders and managing promotional campaigns will be essential to drive brand awareness and customer engagement. Join us to drive innovation in healthcare marketing. \n Accountabilities Create and manage the implementation of the annual strategic marketing plan for each customer segment. Plan and manage the customer segment marketing budget. Launch new products and execute regional product launches. Collect secondary market research to inform the SBU. Contribute local market information for business and marketing plans. Continuously monitor market needs and customer acceptance. Adapt global content for regional marketing campaigns. Develop and nurture local KOL relationships. Support Regional Sales Forces and participate in advisory councils. Provide Field Sales with updates on product services. Be a resource for Field Sales. Participate in Monthly/Quarterly Sales Forecasting meetings. Support local sales training with strategic marketing messages. Provide local customer support and consult on marketing needs. Collaborate on landmark events and articles. Support trade-show collateral and messaging. Direct customer inquiries to appropriate resources. Support Regulatory activities as necessary. Manage, lead, coach, and develop team members. Lead cross-functional teams to achieve digital excellence. Requirements BS degree required, preferably in engineering, marketing, or life sciences. Product launch experience is required. Five + years’ marketing experience in a medical device/optical device company. Knowledge and experience in market analysis. Excellent oral presentation and written communication skills. Good analytical skills with experience in financial analysis. Management skills with a proven ability to work cross-functionally. Healthcare domain knowledge, especially in healthcare information technology. Expertise in SEO, SEM, and digital marketing strategies. Willingness to travel (30%) and ability to work in a multicultural environment. Benefits Medical insurance Vision insurance Dental insurance 401k matching Employee Assistance Programs Vacation and sick pay Performance Bonus eligibility Diverse and inclusive work environment \n Why Apply Through Jobgether? We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #LI-CL1

Responsibilities

This role involves shaping the marketing strategy for Health Information Technology, contributing to revenue goals, and leading market research initiatives to inform product development. Key duties include creating and managing the annual strategic marketing plan, managing budgets, launching new products, and developing relationships with key opinion leaders.