Marketing Lead

22 July by Robert Half

• £80,000 per annum
• London
• Permanent, full-time
• 
  
• Skills: 
• B2B, CAC
•  + 6 more

You may need visa sponsorship for this role and to be based in the UK

This employer hasn't indicated whether they can offer visa sponsorship. This role would also require you to be based in the UK by the start date.

Full job description

Marketing Lead - UK Launch

The Company

A Hong Kong-founded logistics and delivery platform, now in its 14th year and operating across Asia, Latin America, the Middle East and Europe. Grown entirely organically - no acquisitions - by sending small founding teams into new markets to build from scratch. Berlin and New York launched six months ago. London is next.

Despite the scale, the culture is founder-led and entrepreneurial - fast-moving, low-ego, and giving local markets real autonomy to adapt rather than replicate from HQ.

The Role

A pre-launch founding hire. You'll be one of the first senior people on the ground in the UK, building the marketing function from zero and shaping the go-to-market strategy ahead of launch. The platform is a two-sided marketplace - connecting businesses needing on-demand delivery with independent drivers - and your remit covers both sides: acquiring business customers and recruiting drivers, simultaneously, with a lean budget and no existing UK brand presence. You'll hire a team of three almost immediately.

• Developing and executing the UK pre-launch marketing strategy across B2B customer acquisition and driver supply
• Managing paid channel performance (Meta, Google Ads, programmatic) with a focus on CPL and CAC
• Budget planning and channel allocation - making smart decisions with limited resource
• Translating global frameworks into UK-specific strategy - competitive landscape, local buyer behaviour, relevant channels
• Building and leading a team of three from scratch

What We're Looking For

• Experience marketing a two-sided platform or marketplace - gig economy, on-demand delivery, logistics, or similar
• Strong performance marketing background - paid social, Google Ads, CPL and CAC management across B2B and consumer/worker acquisition
• Deep UK market knowledge - you know the competitive landscape, how SMEs in e-commerce, retail and F&B buy, and what channels work here
• Budget management experience - you've made hard prioritisation calls with limited resource
• Pre-launch or 0-to-1 experience - confident making strategic decisions without perfect information
• Backgrounds from delivery platforms, ride-hail, food delivery, gig economy or on-demand marketplaces are particularly relevant

Why It's Worth Considering

The platform is proven across 20+ markets - this isn't a startup gamble, it's a calculated expansion with real infrastructure behind it. Genuine autonomy to shape how the brand enters and grows in one of the world's most competitive urban markets, with a global team that has done this before.

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