Marketing Lead - Soda Stream at PepsiCola Bottling Company of New York Inc

Naju-si, , South Korea -

Full Time

Start Date

Immediate

Expiry Date

01 Mar, 26

Salary

0.0

Posted On

01 Dec, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Strategy, Marketing Strategy, Consumer Engagement, Digital Marketing, E-commerce, Retail Growth, Data Analysis, KPI Tracking, Trade Marketing, Collaboration, Leadership, Communication, Fluency in English, Fluency in Korean

Industry

Food and Beverage Services

Description

Overview The Marketing Lead (Soda Stream) is a critical Marketing role to ensure SodaStream Korea is set up right for long-term success by defining short and long-term Brand & Marketing Strategy that includes Innovation Strategy, leading Excellent Execution in On & Off-line brand activations and establishing the Brand’s identity among the Korean consumers and constantly increasing Consumer-Life-Time-Value (CLTV) through our brand and categories Responsibilities You will be responsible for: Brand & Marketing Strategy development – Develop and implement SodaStream Korea’s Brand & Marketing Strategy to drive brand awareness, House Hold penetration, Sales with clear focus on increasing CLTV(Consumer-Life-Time-Value) Brand Building & Consumer Engagement – Lead all aspects of Branding, PR, Digital marketing and On & Off-line Campaigns E-commerce & Retail Growth – Work closely with DTC/E-commerce and Sales to develop Holistic Consumer touch point strategy to drive growth On-line and developing in-store (Trade Marketing) strategy and execution plans to ensure strong penetration and growth Data-Driven Decision Making – Establish and track Marketing & Digital KPIs, leveraging consumer insights and market data to optimize performance and maximize ROI Work closely with Commercial, Operations, DTC/E-commerce, Finance and Global HQ teams (Marcomm, Category Teams, R&D) to align Business and Marketing Objectives Qualifications What you will need to have: Min. Bachelors degree and/or above in Marketing / Business, or other relevant degree Min. 12 years proven experience in a relevant industry. Beverages or small hope appliances will be preffered. Positive “can do” attitude, a highly motivated self-starter Able to exercise strategic thinking High leadership agility Good communication skills, with fluency in both verbal & written English and Korean

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Responsibilities

Develop and implement SodaStream Korea’s Brand & Marketing Strategy to drive brand awareness and sales. Lead branding, PR, digital marketing, and campaigns while collaborating with various teams to align business and marketing objectives.